When several years ago Apple split the App Store on Games and Apps, it did so by a very good reason. By that time it was obvious that the whole app ecosystem was clearly divided between these two – mobile games and all other kinds of apps. This split has a profound implications for app marketing. 

Today’s guest is Anh Nguyen, Director of Performance Marketing at Wolt, a food delivery app. Previously, he worked at Rovio, best known for the game, Angry Birds. Having experience of doing app marketing for both games and non-game apps, Anh is a perfect guest to tell you the difference between the two.

Today’s Topics Include: