Summary: Modern technology and social media have made marketing as easy as a click of a button, but that sometimes comes with a price. We discuss privacy in online marketing, what to consider before buying targeted ads, and what it means for small businesses in a hyper connected world. Natasha O'Banion answers, "How do I make the most out of first mover advantage in my area?"

Topics on this episode:

• What is ethical marketing?
• Principles
• What to do with social media?
• What are the alternatives?
• Ask a Pet Biz Coach with Natasha O'Banion

Main take away? Treat others as you want to be treated, even in marketing.

Full show notes and transcript

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