In this absolute gem of an episode of the Startup CPG Podcast, Daniel Scharff is joined by Jamie  Valenti-Jordan, CEO of Catapult Commercialization Services, with a focus on scaling products and supporting startups in the CPG industry.

Part 1 of this episode unveils Jamie's expertise in rapid product launch and expansion for emerging brands with revenue under $5 million. Drawing from his experience guiding operations at Hampton Creek, Jamie stresses the importance of collaboration within the startup community.

Gain valuable insights into the intricacies of new product launches, with Jamie advising a strategic approach starting from a basic recipe aligned with consumer preferences. He touches upon formulation development, emphasizing weight percentages and packaging considerations for long-term product integrity.

Jamie also explores the decision-making process between self-manufacturing and utilizing contract manufacturers, weighing the pros and cons based on preferences, skills, and resources. The profitability aspect is thoroughly addressed, highlighting the significance of cost coverage, profit-maximizing factors, and efficient production processes.

Don't miss the first part of this episode - Tune in now!

Listen in as Jamie shares about:

Determining the Gold Standard and Certification

Documentation for Quality and Scaling

Building a DIY Fluidized Bed Dryer

Recall and SOP (Standard Operating Process)

Sourcing Industrial Ingredients

Packaging Selection and Shelf Life

Networking and Professional Help

Common Problems in Product Manufacturing

Considerations for Self-Manufacturing vs. Contract Manufacturing

Cash Management and Inventory Planning

Episode Links:

Catapult Commercialization Services Website

Jamie’s LinkedIn

Don't forget to leave a five-star review on Apple Podcasts or Spotify if you enjoyed this episode. For potential sponsorship opportunities or to join the Startup CPG community, visit http://www.startupcpg.com.

Show Links:

• Transcripts of each episode are available on the Transistor platform that hosts our podcast here (click on the episode and toggle to “Transcript” at the top)
• Join the Startup CPG Slack community (15K+ members and growing!)
• Follow @startupcpg
• Visit host Daniel's Linkedin 
• Questions or comments about the episode? Email Daniel at [email protected]
• Episode music by Super Fantastics