March 24, 2023

134. Sustainable Fashion Meets Style and Innovation with Elisabeth de Gramont of Frank And Oak

55 minutes

Deep-dive into one brand's process in sourcing & developing responsible fashion. This week, Mary & Emma are chatting with Elisabeth de Gramont, Chief Brand Officer and Head of Impact at Frank And Oak.

Combining style, design and technology since it was founded in Montreal in 2012, Frank And Oak offers collections of sustainable, durable clothing and accessories for men and women that are thoughtfully designed and well suited to the lifestyles of its customers. Inspired by responsible thinking and with an eye to the future, Frank And Oak believes that dressing with intention can inspire a more conscious lifestyle for all.

They strive to inspire better living through thoughtfully designed products that care about you and the planet. Above all, they believe in helping communities to build a diverse and inclusive world that enriches our society, sustainably.

Topics Discussed:

Elisabeth's background and journey to FAO

Unified Commerce Group

History of FAO brand started with the idea of community and collaboration

2017 FAO took a strong turn towards sustainability

Elisabeth's current role with FAO

What's the relationship between scalability and sustainability? How can sustainable brands scale up?

Seawool

How FAO screens and selects suppliers

FAO's 100% Responsible Product announcement

FAO denim

SeaCell

FAO's other sustainable product innovations

Kapok

Yak Wool as an alternative to cashmere

Problems with cashmere

How Elisabeth's own experience and evolution with sustainable fashion, and how covid shifted her perspective

Consumer culture in the US is different than other cultures in its prioritization of price and appearance over source

Guppy Friend washing bag for microplastic pollution

Frank and Oak's updated progress report

FOA's focus on end -of-life options for garments

Consumer education on the issues with the recycled PET microplastics

FOA has eliminated all virgin polyester from their production

Connect with Frank And Oak:

Website: Frank And Oak

Instagram @frankandoak

This Episode is Sponsored by Ettitude: ettitude.com/thegooddirt

^Use code THEGOODDIRT for $25 off your first order!

About Lady Farmer:

Our Website

@weareladyfarmer on Instagram

Join The Lady Farmer ALMANAC

Leave us a voicemail! Call 443-459-1950 and ask a question or share what the good dirt means to you!

Email us at [email protected]

Original music by John Kingsley. Our technical partner for this series is CitizenRacecar, Post-Production by Alex Brouwer and José Miguel Baez, Coordinated by Gabriela Montequin and Mary Ball. The Good Dirt is a part of the Connectd Podcasts Network.

Statements in this podcast have not been evaluated by the Food and Drug Administration and are not to be considered as medical or nutritional advice. This information is not intended to diagnose, treat, cure or prevent any disease, and should not be considered above the advice of your physician. Consult a medical professional when making dietary or lifestyle decisions that could affect your health and well-being.

...more