Nicolle of POParazzi Balloons is based out of New York, and she has been in business for more than 12 years, so I loved talking with a veteran about not only her celebrity decor jobs, but also competition, growth and continuous learning.

In this episode we chat about:

• staff and roles
• how she started to get the big, celebrity jobs (plus some name drops!)
• when to do traditional vs. organic decor... and when to mix them
• installations in the city
• customer relationships and marketing
• competition
• education

Specifically, she mentions that event planners were a huge reason she was able to break into providing balloon decor for celebrities. She shares with us how she approaches these installations and what kind of limitations can sometimes be in place with celebrity decor jobs.

When we talk about business growth, we talk about existing vs. new customer relationships, communication style & preferences, marketing and minimums. I loved her take on making sure an installation is right for you, but still being open to accept the smaller jobs that help you remember the joy you're bringing to people with balloons.

Her view on competition... is that it's not a competition! She loves meeting new people who enjoy doing balloons just as much as her... and what a great attitude to have! Learn more and connect with her at https://www.poparazziballoons.com/about.

Lastly, Nicolle lets us know what kind of education she received to jump start her business and the types of things she does to stay up to date with new techniques, tactics and process improvements.

I had such a nice time meeting and talking with Nicolle - I'm sure you'll love hearing from her, too!

RESOURCES MENTIONED:

50% off your 1st year of 17hats

Balloon Suite

Havin' A Party Wholesale (save 5% with code BRIGHT)

Balloon Boss Summit & BalloonCoach.com

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