Hot Young Designers Club | Interior Design Business Podcast

135: Heather Knight-Willcock, How staging adds value to her design business


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Join us as we dive deep with Heather Knight-Wilcock, a Southern California interior designer and owner of Heather KW Styles and Copper Interiors. Heather opens up about her creative journey, balancing a design and staging business, and the importance of adaptability and resilience in the ever-evolving world of interior design.

In this episode, we discuss:
  • Heather's unique approach to building her brand in interior design and real estate staging
  • Transitioning to construction-focused projects and the challenges of balancing multiple businesses
  • The art of staging and styling — How Heather and her partner create personalized, emotionally compelling spaces that help properties sell
  • Creative storytelling through design — Building fictional “lifestyle stories” to stage each space for target buyers
  • Managing client relationships and setting boundaries in a high-touch service industry
  • Heather's approach to client onboarding with detailed surveys and in-depth consultations that streamline project alignment

Mentioned:
  • Check out Heather KW Styles Instagram and Website for a look at her recent projects and services.
  • Explore Copper Interiors’ real estate staging portfolio here.

Supporting Resources:
  • Rebecca's Instagram: Studio Plumb
  • Shaun's Instagram: Wrensted Interiors
  • Stay connected: Hot Young Designers Club Instagram
  • Explore more: Hot Young Designers Club Website
  • Shop our design resources: Hot Young Designers Club Shop

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Support the show by subscribing on Apple Podcasts, leaving a review, and sharing this episode with your design besties. For exclusive content, join us on Patreon.

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Hot Young Designers Club | Interior Design Business PodcastBy Hot Young Designers Club

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