Hot Young Designers Club | Interior Design Business Podcast

135: Heather Knight-Willcock, How staging adds value to her design business


Listen Later

Join us as we dive deep with Heather Knight-Wilcock, a Southern California interior designer and owner of Heather KW Styles and Copper Interiors. Heather opens up about her creative journey, balancing a design and staging business, and the importance of adaptability and resilience in the ever-evolving world of interior design.

In this episode, we discuss:
  • Heather's unique approach to building her brand in interior design and real estate staging
  • Transitioning to construction-focused projects and the challenges of balancing multiple businesses
  • The art of staging and styling — How Heather and her partner create personalized, emotionally compelling spaces that help properties sell
  • Creative storytelling through design — Building fictional “lifestyle stories” to stage each space for target buyers
  • Managing client relationships and setting boundaries in a high-touch service industry
  • Heather's approach to client onboarding with detailed surveys and in-depth consultations that streamline project alignment

Mentioned:
  • Check out Heather KW Styles Instagram and Website for a look at her recent projects and services.
  • Explore Copper Interiors’ real estate staging portfolio here.

Supporting Resources:
  • Rebecca's Instagram: Studio Plumb
  • Shaun's Instagram: Wrensted Interiors
  • Stay connected: Hot Young Designers Club Instagram
  • Explore more: Hot Young Designers Club Website
  • Shop our design resources: Hot Young Designers Club Shop

Become a Loyal Hottie:

Support the show by subscribing on Apple Podcasts, leaving a review, and sharing this episode with your design besties. For exclusive content, join us on Patreon.

...more
View all episodesView all episodes
Download on the App Store

Hot Young Designers Club | Interior Design Business PodcastBy Hot Young Designers Club

  • 4.8
  • 4.8
  • 4.8
  • 4.8
  • 4.8

4.8

106 ratings


More shows like Hot Young Designers Club | Interior Design Business Podcast

View all
A Well-Designed Business® | Interior Design  Business Podcast by LuAnn Nigara

A Well-Designed Business® | Interior Design Business Podcast

760 Listeners

How to Decorate by Ballard Designs

How to Decorate

822 Listeners

Decorating Tips and Tricks by Bespoke FM

Decorating Tips and Tricks

775 Listeners

Business of Design ® | Interior Designers, Decorators, Architects & Landscapers by Kimberley Seldon

Business of Design ® | Interior Designers, Decorators, Architects & Landscapers

206 Listeners

Business of Home Podcast by Business of Home, Dennis Scully

Business of Home Podcast

380 Listeners

Second Life by Second Life

Second Life

2,855 Listeners

Design Biz Survival Guide by Design Biz Survival Guide

Design Biz Survival Guide

62 Listeners

Designed by Wingnut Social | Interior Design Business by Darla Powell

Designed by Wingnut Social | Interior Design Business

240 Listeners

Dear Alice | Interior Design by Alice Lane

Dear Alice | Interior Design

1,462 Listeners

Resilient by Design with Rebecca Hay by Rebecca Hay

Resilient by Design with Rebecca Hay

40 Listeners

Trade Tales by Business of Home, Kaitlin Petersen

Trade Tales

73 Listeners

The Interior Collective by IDCO Studio

The Interior Collective

278 Listeners

Designer's Oasis by Kate Bendewald

Designer's Oasis

56 Listeners

Ideas of Order by California Closets and SURROUND Podcast Network

Ideas of Order

121 Listeners

Confessions of an Interior Designer by Caroline Turner

Confessions of an Interior Designer

25 Listeners