Do you struggle with marketing? Marketing your interior design business requires visibility and connection with potential clients. For introverts who prefer smaller groups and more intimate interactions, traditional marketing advice can feel overwhelming and misaligned with their natural working style. The challenge becomes finding ways to share your work authentically while honoring your temperament and energy levels.

In this episode, I'm exploring how to create marketing strategies that align with your individual strengths and preferences as a business owner. Whether you identify as an introvert, extrovert, or somewhere in between, the key is understanding that effective marketing doesn't require you to be someone you're not. I share personal examples of how I structure my marketing activities to support my introverted nature while still achieving business growth.

Get full show notes, transcript, and more information here: https://www.desicreswell.com/157

For the resources mentioned in this episode or to stay tuned for details about Create Your 2026 Roadmap, click here: https://www.desicreswell.com/resources

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Big goals and bold changes often come with a surprising amount of resistance. Whether it's a shift you know needs to happen or a dream you keep putting off, the tug of war between wanting to move forward and feeling frozen can leave you exhausted. That resistance isn't a sign you're unprepared or unmotivated; it's fear doing its job of trying to keep you safe from uncertainty.

In this episode, I'm sharing a coaching tool called a fear inventory that helps you get unstuck, build confidence, and take aligned action on the things you've been avoiding. I walk you through how I've used this process to make some of my biggest business decisions, including shifting the podcast schedule, closing my design practice, and investing in new levels of support, and how this same strategy can help you move through your own pivotal moments with more ease and clarity.

Get full show notes, transcript, and more information here: https://www.desicreswell.com/156

For the resources mentioned in this episode or to book a strategy session to work 1:1 with me, click here: https://www.desicreswell.com/resources

Sign up for my Monday Mindset email list to get bite-sized insights on topics that you can use to set your week up for success: https://www.desicreswell.com/monday-mindset

Follow along or send me a message on Instagram: https://www.instagram.com/desicreswell/

How do you make decisions that honor both your business goals and your energy as the owner? Every decision about where I invest my time, money, and mental bandwidth shapes not only my bottom line but also my day-to-day experience as a business owner. The most sustainable businesses come from taking a holistic approach, listening to both the data and my gut when making decisions.

In this behind-the-scenes episode, I'm pulling back the curtain on my own business to show how I make choices about resources and navigate changes as priorities shift. You'll get a real-world look at strategic decision-making in action. Plus, I share an important announcement about changes to the podcast schedule and how this shift demonstrates exactly how I'm walking my talk when it comes to resource allocation and running toward what I want to create in my business.

Get full show notes, transcript, and more information here: https://www.desicreswell.com/155

For the resources mentioned in this episode or to book a strategy session to work 1:1 with me, click here: https://www.desicreswell.com/resources

Sign up to my Monday Mindset email list to get bite-sized insights on topics that you can use to set your week up for success: https://www.desicreswell.com/monday-mindset

Follow along or send me a message on Instagram: https://www.instagram.com/desicreswell/

This week, I'm pausing to share a powerful question for you to journal or think through. I also suggest revisiting a past episode with a fresh perspective for new takeaways.

Next Wednesday, I'll be back with a big announcement about the podcast and a behind-the-scenes look at how I'm navigating changes in my business.

For the resources available to you or to book a strategy session to work 1:1 with me, click here: https://www.desicreswell.com/resources

Sometimes the smallest tasks create the biggest mental weight. That pile of papers on your desk, the drawer you've been meaning to organize, the business process that needs updating – they sit there, taking up space in your mind every single day. The energy you spend thinking about these undone tasks often exceeds the energy required to actually complete them.

In this pep talk episode, I share a simple four-step process for moving past avoidance and procrastination to finally tackle those lingering tasks. Using my own closet overhaul as a real-world example, I walk through exactly how I shift from endless postponement to actual completion. The same process works for personal projects and business tasks that keep getting bumped to next week's to-do list.

Get full show notes, transcript, and more information here: https://www.desicreswell.com/154

For the resources mentioned in this episode or to book a strategy session to work 1:1 with me, click here: https://www.desicreswell.com/resources

How do you protect creative time when you're balancing a design business, family life, and a packed calendar? For designer CEOs, carving out dedicated time to create the vision for new projects isn't just a luxury; it's essential for project success and team clarity. In this follow-up to last week's listener Q&A, I'm diving into the practicalities of defining and honoring creative time as part of your regular workflow, even while managing team delegation and project reviews.

I'm also reflecting on my own summer slowdown, including what went right, what didn't, and the lessons learned along the way. From perfectionism showing up in unexpected ways to finding powerful personal growth before summer even began, I'm pulling back the curtain on my experience. You'll learn how to manage expectations, re-decide on your plans without guilt, and set boundaries that actually stick. Plus, I'll share the phrase that's helped me extend the same grace to myself that I naturally give to others.

Get full show notes, transcript, and more information here: https://www.desicreswell.com/153

For the resources mentioned in this episode or to book a strategy session to work 1:1 with me, click here: https://www.desicreswell.com/resources

How do you manage growing pains when bringing on a new employee while keeping your business running smoothly? That's the question one listener asked, and it's one many designers face when adding their first junior designer. Stepping into leadership, delegating effectively, and staying productive can feel like a delicate balance, especially when client projects and daily design work don't pause for training.

This episode kicks off a two-part Q&A series following CEO Summer School. I dive into practical strategies for onboarding and managing a new team member, pinpointing where delegation often breaks down, and building systems that actually work. I also tackle how to make major business decisions when multiple exciting paths are available, whether that's growing your current business, pivoting to support other designers, or niching down further.

Get full show notes, transcript, and more information here: https://www.desicreswell.com/152

For the resources mentioned in this episode, click here: https://www.desicreswell.com/resources

How do you build trust with clients before they even start the inquiry process? For designers, this foundation often determines whether a project becomes a smooth collaboration or a series of stressful negotiations. I'm joined by Melissa Oholendt, founder of Oho Interiors and one of House Beautiful's 2025 Next Wave designers.

Melissa has mastered creating client relationships that run deep. You'll discover how showing behind-the-scenes parts of your work on Instagram builds credibility, why documenting client preferences can transform project outcomes, and how taking full accountability for mistakes can strengthen relationships. Melissa also shares how thoughtful touches in design create lasting connections with clients.

Get full show notes, transcript, and more information here: https://www.desicreswell.com/151

For the resources mentioned in this episode, click here: https://www.desicreswell.com/resources

What if the key to moving your business forward isn't having all the answers, but making the right decisions and committing to them? In this episode, we wrap up the CEO Summer School series by exploring why strong decisions are the wheels that drive your business. Every choice you make, from your fees and services to how you spend your time, shapes the trajectory of your business.

I break down what makes a decision strong versus weak, why commitment matters more than certainty, and how to stop straddling two mountains with one foot on each. You'll learn how to make choices that create momentum, use your decisions as a tool for learning and growth, and develop the self-leadership that allows you to steer your business toward your vision.

Get full show notes, transcript, and more information here: https://www.desicreswell.com/150

For the resources mentioned in this episode, click here: https://www.desicreswell.com/resources

What does it take to run a multifaceted design business that balances creativity, leadership, and growth? Katie Kath, CEO and Creative Director of Jkath Design Build, has spent years developing a business model that integrates interior design, custom cabinetry, and renovation management. Her journey from joining a two-person operation to leading an 11-employee team offers invaluable lessons for designers looking to scale their businesses strategically.

In this episode, Katie explains her approach to building a team that supports both the CEO and the clients. She offers insights into hiring, delegation, and team alignment. Katie also shares how she identified the "sweet spot," an optimal business size that allows for continued growth, strong collaboration, and consistent work quality. She discusses how internal review systems, setting clear expectations with clients, and maintaining team cohesion contribute to her company's success, and how you can apply similar principles to your business.

Get full show notes, transcript, and more information here: https://www.desicreswell.com/149

For the resources mentioned in this episode, click here: https://www.desicreswell.com/resources