David Burkus, a bestselling author and sought-after speaker, joins me in this episode to explore how to get better results from your social networking. His newest book, Friend of a Friend, offers readers a fresh perspective on how to grow their networks and build key connections. If you want to learn scientifically based tips, tools, and techniques for tapping into the power of your network, tune in to this episode!

Find Out More About David Here:

David Burkus David Burkus on Facebook David Burkus on LinkedIn @davidburkus on Twitter

In This Episode:

• [01:17] - David launches off the episode by talking about why he wrote his new book.
• [03:51] - Does Metcalfe's Law come into play in the science of networking?
• [06:40] - We hear David's thoughts on certain other well-known networking books, and his perspective on what they're lacking.
• [08:40] - David talks about some of the practical tools that he has mentioned, and discusses the three categories of ties.
• [11:58] - The best-practice idea in sales of maintaining a 90-day contact frequency is conventional wisdom, David explains.
• [13:35] - What does David personally do to keep his weak ties alive and to revive his dormant ties?
• [17:27] - Stephan talks about a case study he heard about recently involving personalizing messaging. David then shares his thoughts on this personal element.
• [19:46] - David talks about what he does to maintain his social networks in a way that doesn't frustrate him.
• [23:28] - We hear David's advice on etiquette surrounding the social media platforms that he uses.
• [25:05] - Stephan shares a framework he learned at a mastermind event, which involves doing the unexpected.
• [28:54] - David shares his thoughts on LIONs on LinkedIn.
• [33:42] - Based on science, how would David recommend maximizing the power of a connector?
• [36:04] - We hear what David is doing to be a broker in the sense that he has been describing.
• [36:53] - Is David looking into any new social networks?
• [38:53] - Stephan brings up a specific case example to clarify David's points, and David talks about the tools, strategies, and platforms he would use in that example.
• [41:55] - Where people feel like networking gets sleazy is where they feel like people are only connecting each other to try to get the sale immediately.
• [44:48] - David talks about another use case, using the example of someone looking for a job.
• [49:05] - Stephan brings up one more specific use case, this time involving a hypothetical affiliate marketer.
• [52:58] - We hear about where David's book leads in his larger strategy.
• [56:07] - Stephan is reminded of a case study example of a launch leveraging close ties.
• [60:06] - Where can listeners get in touch with David or learn more from him? In his answer, he offers Marketing Speak listeners a special gift! Head to this link to get yours.

Links and Resources:

• David Burkus
• David Burkus on Facebook
• David Burkus on LinkedIn
• @davidburkus on Twitter
• Friend of a Friend: Understanding the Hidden Networks That Can Transform Your Life and Your Career by David Burkus
• David Burkus' TED Talk: Why You Should Know How Much Your Coworkers Get Paid
• Metcalfe's Law
• Adam Rifkin
• Adam Grant: Give and Take
• Never Eat Alone by Keith Ferrazzi
• How to Win Friends and Influence People by Dale Carnegie
• ConvertKit
• Bonjoro
• Taki Moore
• What Is LinkedIn Open Networking?
• The Oracle of Bacon
• Nail the Top of the Landing Page
• Malcolm Gladwell
• Conversion Sciences Graphic
• Jane McGonigal
• Jay Abraham on Marketing Speak: Build Your Business With The Strength Of The Parthenon
• Jay Abraham on Marketing Speak: Using SEO to Its Full Potential
• Justin Bieber's 'What Do You Mean': Inside The Star-Studded Social Media Campaign
• Free audio course from David Burkus (special gift for Marketing Speak listeners!)
• Link to training page with MARKETINGSPEAK discount code