Marketing Speak®

137. How to Create a Best Selling Online Course with Megan Harrison


Listen Later

Megan Harrison is here to help you turn your knowledge into highly profitable online courses. You probably already have enough content to use as the foundation of your course. It's just a matter of repurposing your content into this valuable asset. She's an expert in online course design, consulting, and launch strategy, as well as the founder of a digital agency. Naturally, Megan also has her own online training courses and live workshops. If you feel stuck in scaling your business, or aren't sure how to monetize your expertise, this is the episode for you!

Find Out More About Megan Here:

Megan HarrisonMegan Harrison on FacebookMegan Harrison Consulting on FacebookMegan Harrison on YouTubeMegan Harrison on Instagram

In This Episode:
  • [01:03] - How did Megan end up getting into the online course space? She answers, then talks about how many courses she has now, and how many clients she's worked with.
  • [02:58] - Megan talks about the two different sides of her business.
  • [05:08] - Does Megan have certification with her own courses?
  • [06:05] - We hear about how to take a course with several hours of video into something that people will pay for and be excited to go through.
  • [08:05] - Megan talks about whether getting results was an evolution for her, or whether it was something she got right from the beginning.
  • [10:18] - How does Megan create a community for her members? She answers, then she and Stephan talk about Todd Herman's strategies for building community.
  • [14:08] - Making it easier for other people to connect with each other is powerful in any aspect of your business, Megan points out.
  • [14:57] - Megan talks about how she facilitates real-world face-to-face interactions with her fans and members.
  • [16:32] - Stephan and Megan talk about platform choices.
  • [20:41] - Does Megan have clients who are been using the strategy she has been talking about?
  • [23:00] - There are multiple strategic ways to incorporate a course within your business model, Megan explains.
  • [26:03] - What is Grow and why does Megan love it? She answers, then talks about what she has gotten from it.
  • [29:46] - Megan talks about some use cases for Airtable within her organization.
  • [36:03] - It's not always about creating new content, Megan points out. Stephan then expands, and talks about pink sheets.
  • [41:49] - Megan has started using Bonjoro for her new customers.
  • [43:19] - What would a tripwire look like in terms of online courses? And does she recommend free courses?
  • [47:08] - Megan shares her recommendations for gamification of an online course to help people retain the information.
  • [51:22] - We hear Megan's recommendations for the format of a course, in terms of whether it should be video, screencast, or a mixture.
  • [55:17] - How can listeners find Megan online, get in touch, or learn more from her?
Links and Resources:
  • Megan Harrison
  • Megan Harrison on Facebook
  • Megan Harrison Consulting on Facebook
  • Megan Harrison on YouTube
  • Megan Harrison on Instagram
  • Marie Forleo
  • Pat Flynn
  • Amy Porterfield
  • Infusionsoft
  • 90 Day Year
  • Todd Herman
  • ASK Method
  • Thinkific
  • Learndash
  • Memberium
  • DigitalMarketer
  • Traffic & Conversion Summit
  • Intercom
  • Airtable
  • Grow
  • Ari Meisel on the Optimized Geek
  • Taki Moore on Marketing Speak
  • Matt Church
  • Matt Church's pink sheet template
  • Joey Coleman on Marketing Speak
  • ConvertKit
  • Bonjoro
  • Jeff Walker
...more
View all episodesView all episodes
Download on the App Store

Marketing Speak®By Stephan Spencer

  • 4.9
  • 4.9
  • 4.9
  • 4.9
  • 4.9

4.9

38 ratings


More shows like Marketing Speak®

View all
The Knowledge Project by Shane Parrish

The Knowledge Project

2,679 Listeners

Pivot by New York Magazine

Pivot

9,752 Listeners

Social Media Marketing Podcast by Michael Stelzner, Social Media Examiner

Social Media Marketing Podcast

1,452 Listeners

Niche Pursuits Podcast: Find Your Next "Niche" Business Idea! by Spencer Haws: NichePursuits.com

Niche Pursuits Podcast: Find Your Next "Niche" Business Idea!

192 Listeners

The School of Greatness by Lewis Howes

The School of Greatness

21,145 Listeners

The Digital Marketing Podcast by Daniel Rowles and Ciaran Rogers

The Digital Marketing Podcast

113 Listeners

Marketing School - Digital Marketing and Online Marketing Tips by Eric Siu and Neil Patel

Marketing School - Digital Marketing and Online Marketing Tips

1,260 Listeners

The Game with Alex Hormozi by Alex Hormozi

The Game with Alex Hormozi

4,473 Listeners

The Russell Brunson Show by Russell Brunson | YAP Media

The Russell Brunson Show

925 Listeners

My First Million by Hubspot Media

My First Million

2,663 Listeners

Think Fast Talk Smart: Communication Techniques by Matt Abrahams, Think Fast Talk Smart

Think Fast Talk Smart: Communication Techniques

829 Listeners

The Prof G Pod with Scott Galloway by Vox Media Podcast Network

The Prof G Pod with Scott Galloway

5,652 Listeners

F1 Nation by Formula 1

F1 Nation

740 Listeners

The Startup Ideas Podcast by Greg Isenberg

The Startup Ideas Podcast

213 Listeners

Bloomberg Tech by Bloomberg

Bloomberg Tech

62 Listeners