In this episode of the Startup CPG Podcast, Daniel Scharff is joined by Rich Gillmore, the VP of Center Store at Gelson's. Together, they delve into the dynamic world of indie retail in Southern California and explore how Gelson's stands out as a trendsetter by curating innovative brands that embody the quintessential Californian lifestyle.

Rich shares valuable insights on prioritizing high-quality products, navigating the influx of brand invitations, and the delicate balance between data-driven analytics and instinctive choices for successful product launches. Learn about the importance of brand visibility and collaboration, and how platforms like LinkedIn play a crucial role in fostering connections and promoting innovation.

Whether you're an emerging brand looking to partner with Gelson's or a retail enthusiast keen on understanding the intricacies of the industry, this podcast offers a wealth of knowledge and actionable insights.

Tune in now!

Listen in as Rich shares about:

• Trends Noticed at Expo West
• Strategies for Brands to Attract Retailers' Attention at Expos
• Keys to Rising Through the Ranks in the Grocery Industry
• Description of Gelson's Stores and Market Positioning
• Decision-Making for Product Assortment
• Challenges with Limited Shelf Space
• Brand Outreach and the Role of Sampling in Sales
• Consumer Buying Behavior
• Local Brands and California Lifestyle
• Decision-Making and Gut Instinct
• Involvement in Industry Organizations
• Influence on Tastes and Preferences
• Gelson's Future Plans

Episode Links:

Gelson’s Website

Rich’s LinkedIn

Don't forget to leave a five-star review on Apple Podcasts or Spotify if you enjoyed this episode. For potential sponsorship opportunities or to join the Startup CPG community, visit http://www.startupcpg.com.

Show Links:

• Transcripts of each episode are available on the Transistor platform that hosts our podcast here (click on the episode and toggle to “Transcript” at the top)
• Join the Startup CPG Slack community (15K+ members and growing!)
• Follow @startupcpg
• Visit host Daniel's Linkedin 
• Questions or comments about the episode? Email Daniel at [email protected]
• Episode music by Super Fantastics