Shaun and Rebecca are kicking off 2025 by setting new goals for their businesses and getting clear on what’s out this year. From refining client processes to rethinking professional development, they’re sharing six major focus areas that will help shape a more intentional and productive year.

Tune in for a candid discussion on what’s working, what’s getting cut, and how they’re evolving their businesses to better align with their long-term vision.

In this episode, we discuss:

• What’s out for 2025 – Letting go of unnecessary services, distractions, and outdated processes.
• Refining client onboarding – Automating workflows and creating seamless client experiences.
• Defining business goals – How Shaun and Rebecca are balancing growth without overloading their businesses.
• Streamlining bookkeeping and financial tracking – The power of visibility into revenue and profitability.
• Focusing on high-impact marketing – Using brand voice, case studies, and strategic website updates to attract dream clients.
• Investing in professional development – How conferences, networking, and masterminds are fueling business growth in 2025.

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