What's up Rock Nation, today we welcome Carlos Harris Jr. Carlos is an ex-athlete turned lifestyle content creator, who has mastered the art of building a personal brand and monetizing his creativity. On this episode, we dive into his journey, how he pivoted from sports to content creation, his strategies for standing out in a crowded market, and his advice for creators looking to grow their brands and turn their passion into a full-time business.

Check out Carlos here:

https://www.youtube.com/ @carlosdharrisjr 

https://www.instagram.com/carlosdharrisjr/

SUSCRIBE TO OUR NEWSLETTER: https://the505podcast.ac-page.com/rock-report

The Creator Pricing Guide - The No BS Guide to Pricing Your Creative Services

Coupon Code: ROCKNATION10 gets you $10 off at checkout for the boulders

https://courses.thecreatorcoach.com/pricing-guide

Join our Discord! https://discord.gg/xgEAzkqAvs

Kostas’ Amazon Storefront:

https://amzn.to/3GhId25

COP THE BFIGGY "ESSENTIALS" SFX PACK HERE:

https://courses.thecreatorcoach.com/BFIGGYSFXPACK

Kostas’ Amazon Storefront:

https://amzn.to/3GhId25

15% OFF Prism Lens FX with code: KOSTAS15

https://bit.ly/42sNdej

Chase’s Totality LUT pack:

https://www.chasealexanderfilm.com/color/totalitylutpack

Collab with Artlist and get 2 extra months for free here:

https://artlist.io/artlist-70446?artlist_aid=the505podcast_2970&utm_source=affiliate_p&utm_medium=the505podcast_2970&utm_campaign=the505podcast_2970

Timestamps:

0:00 - Trailer

0:53 - Intro

1:41 - One Handed Crack

3:19 - Carlos’ first brand deal with Puma

5:24 - Carlos saw the vision of Instagram early on

6:50 - Getting advice from other creators early on

9:06 - Transitioning from fashion to lifestyle content

11:48 - Why people love lifestyle content

13:36 - How to determine your rate as an influencer for brand deals

17:32 - Usage rights

18:61 - The importance of long term partnerships

22:11 - Going from hobby to full time job

24:24 - How Carlos pitches brands now

27:27 - Red flags

31:54 - Misconceptions about monetizing as a creator

34:12 - Carlos’ different revenue streams

36:50 - What’s next for Carlos

38:59 - Sports carries over into life

40:38 - Carlos’ content structure

41:35 - Hour long vlogs

44:00 - The Saturday Morning upload theory

45:10 - Filming vs. Living in the moment

48:31 - Title and Thumbnail strategy for YouTube

50:43 - Dealing with burnout

57:00 - Motivation and accountability through content

58:37 - Sleeping on his sister's couch

1:00:01 - Bet on yourself

1:01:04 - Mindset

1:03:34 - Carlos’ daily routine

1:07:43 - Carlos on getting his dad into content

1:09:26 - Moving back to Texas

1:13:16 - Carlos doesn’t care about his number of followers

1:15:30 - Advice to your 18-year-old self

1:17:02 - How to build credit

If you liked this episode please send it to a friend and take a screenshot for your story! And as always, we'd love to hear from you guys on what you'd like to hear us talk about or potential guests we should have on.

DM US ON IG: (Our DM's are always open!)

Bfiggy: https://www.instagram.com/bfiggy/

Kostas: https://www.instagram.com/kostasg95/

Chase: https://www.instagram.com/chaseronii/

TikTok:

Bfiggy: https://www.tiktok.com/bfiggy/

Kostas: https://www.tiktok.com/kostasgarcia/