On my cross country drive back to the farm last week I heard multiple references on the radio to Ag people “Telling Their Story.” We’ve been encouraged for several years now as Ag people to “tell our story.” And we should. However, there are a couple issues when it comes to us telling our story. In this episode we discuss how to make our story relevant to and more about the customer, not just ourselves. We also discuss how to stop preaching to the choir and start communicating with non-Ag people. Agriculture is a business and businesses are customer driven…one way to keep those customers happy is by telling our story in a way that makes it their story.