The CEO Show

14. 5 ways to know it’s time to increase your prices


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What should I charge? Should I increase my pricing? These are questions that come up daily for my clients, so I have so much to say on this.

Because pricing creative services is mostly subjective - most people don’t know what to charge. There’s no set rules around pricing in this industry so people just don’t know when  to increase their prices. And because of that - they don’t and then it causes a huge impact on their income, their level of happiness in their work and everything else in the business.

It’s always so great to reflect on your prices towards the end or start of the year, whether that’s the financial year or calendar year. It just feels like a nice clean slate and opportunity for change.

To make it easier to see whether you need a price increase, in this episode i’m sharing 5 ways to know it’s time. So I hope this episode is the permission slip you’ve been looking for to charge what you really want to charge!

Want support to become the CEO of your business in 2024? I’m here to support you every step of the way! Freedom Empire is an intimate space where you get 6 months of personalised 1:1 business coaching and we are opening doors again in February 2024.

Apply now: www.lauracanham.com/freedom-empire

I am also hosting a VIP day in Perth on January 16. If you’d love a full day to work on your business and map out a plan for 2024 with my support, you’ll love this beautiful boujee day retreat.

Join me here: www.lauracanham.com/next-level-new-year


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The CEO ShowBy Laura Canham


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