The CEO Show

You could be taking bookings right now that future you is going to absolutely hate you for.

In this episode, we’re talking all things pricing, and specifically the weird little problem we have in the wedding industry where we’re setting prices today for work we might not actually deliver for another year, two years or even longer.

Which means the number you’re quoting now needs to make sense for a version of your business and your life that doesn’t even exist yet.

I’m sharing the pricing mistake I made early in my own wedding business, what happened when I eventually had to deliver those underpriced bookings, and why engagement season is absolutely not the time to blindly fill your calendar without thinking a few years ahead.

Because a full calendar means very little if future you is barely making any money from it.

We talk about:

• Why pricing weddings years in advance changes the game
• The mistake I made when I first started taking bookings
• Why being fully booked doesn’t automatically mean you’re profitable
• What future enquiries should make you rethink now
• Why copying what everyone else charges can seriously backfire

If you’re starting to get enquiries for 2028 and beyond, but your pricing is still based on what makes sense for your business today, this episode is for you.

Relevant links:

Wanna get your hands on our Pricing Calculator? Click here to learn more about The CEO Club.

Connect with Laura on Instagram

What if the thing making your wedding business feel so bloody hard is that you’re still trying to do everything yourself?

Victoria Thomas is a marriage celebrant, founder of My Celebrant and mum of three little ones who has built two businesses without sacrificing the life she actually wants to have.

And she’s done it by getting very intentional about what really needs her… and what absolutely doesn’t.

In this episode, Vic joins me for a really honest conversation about the behind-the-scenes changes that gave her more capacity, helped her grow, and stopped her business relying on her for every tiny task.

We chat about automation, delegation, letting go of control and why “I’ll sort my systems when I’m busier” might actually be the exact thing keeping you stuck.

We talk about:

• Why doing everything yourself can quietly hold your business back
• The fear wedding pros have around handing things over
• How better systems can create more space without making things less personal
• Why waiting until you’re busy to get organised can backfire
• Building a business that supports your life instead of consuming it

If you’re drowning in admin, repeating the same tasks every week or wondering how the hell you’re supposed to grow without adding even more to your plate, this episode is for you.

Relevant links:

Click here to join myself and Vic in the Gold Coast for Elevate, Australia's only business event for women in weddings.

Wanna learn more about The CEO Club? Our final intake of 2026 is happening this month.Click here to join the waitlist.

Grab your 30 day free trial of My Celebrant App. Click here and use code LOVEBIZ50 to get 50% off your first 6 months. 

Learn more about the Wedding CEO Program

What if the thing holding your wedding business back isn’t your strategy… but your own brain?

In this episode, we’re talking mindset, imposter syndrome and all the pesky little thoughts that make you hesitate, overthink, lower your prices or talk yourself out of doing the thing you actually want to do.

Because yes, you need good marketing. You need a strong offer. You need leads. You need sales.

But none of that really matters if underneath it all, you don’t believe the result is actually possible for you.

I’m sharing what I’ve learned after eight years in business about why some people move faster than others, why clever business owners can sometimes be the worst for overthinking everything, and what I do when my own brain starts chatting absolute shit.

We talk about:

• Why strategy is only half the battle
• How imposter syndrome quietly sabotages your decisions
• Why overthinking can keep talented wedding pros stuck
• What helps me move through mindset wobbles faster
• How to build stronger belief in yourself and your business

If you know what you should be doing in your wedding business but keep second-guessing yourself, waiting until you feel ready or getting in your own way, this episode is for you.

Relevant links:

Ready to stop getting ghosted? Click here to get instant access to the $22 training that will overhaul your enquiry response to land you more bookings.

Wanna get your hands on my custom-trained AI enquiry bot? She will write your emails for you, using my proven converstion strategies. Click here to learn more. 

Learn more about the Wedding CEO Program

You can be flat out in your wedding business and still not actually be moving it forward.

In this episode, we’re talking about one of the biggest reasons so many wedding business owners hit the same ceiling year after year: they’re spending all their time running the business they already have, and barely any time building the one they actually want.

Because when every week is swallowed by emails, weddings, admin, client work and the never-ending to-do list, it’s very easy to stay busy without ever stopping to ask whether all that effort is actually taking you where you want to go.

I’m sharing why this matters so much, what changes when you start creating intentional CEO time, and why the business you want next year won’t just happen by accident.

We talk about:

• Why being busy doesn’t automatically mean your business is growing
• The difference between maintaining your business and moving it forward
• How autopilot can keep you stuck at the same level
• Why creating more freedom starts with making space to think
• The kind of work that actually helps move your business forward

If you want your wedding business to make more money, give you more freedom or simply look different next year, but you’re constantly stuck in delivery mode, this episode is for you.

Relevant links:

Australia's only business event for women in weddings is happening on the Gold Coast this November. Click here to learn more and grab your ticket.

Connect with Laura on Instagram here 

Getting ghosted by couples is frustrating. But before you blame them… have you looked at what’s happening inside your own sales process?

In this episode, I’m getting a little bit spicy about one of the wedding industry’s favourite things to whinge about: ghosting.

Because yes, sometimes people disappear. That’s life. But if it’s happening constantly, there’s a good chance the problem isn’t just “rude couples.”

I’m talking about what ghosting can actually tell you about your business, why some enquiry responses get completely ignored, and how easy it is to lose a brilliant lead before the conversation has even really started.

This one might sting a little, but if you’re serious about getting more bookings from the enquiries you already have, you need to hear it.

We talk about:

• Why ghosting isn’t always about the couple
• What your enquiry process could be communicating without you realising
• Why being friendly isn’t the same as being good at sales
• How easily wedding businesses blend in during the enquiry stage
• What to look at if too many leads are disappearing

If you’re getting enquiries but not enough of them are turning into bookings, this episode is for you.

Relevant links:

Ready to stop getting ghosted? Click here to get instant access to the $22 training that will overhaul your enquiry response to land you more bookings.

Wanna get your hands on my custom-trained AI enquiry bot? She will write your emails for you, using my proven converstion strategies. Click here to learn more. 

What does it take to still love your wedding business 15 years and 1,000 couples later?

Amy Harrison is an Adelaide celebrant and MC who has built a career with serious staying power. She’s recently married her 1,000th couple, has been in the wedding industry for more than 15 years, and somehow still gets goosebumps every time a ceremony begins.

In this episode, Amy joins me to talk about what longevity in this industry really looks like behind the scenes.

We chat about how her business has evolved, what she would do differently if she was starting again, and why being good at your craft is only one part of building something that lasts.

There’s also a really honest conversation around pricing, systems, change and what happens when you finally stop running your business the same way simply because “that’s how you’ve always done it.”

We talk about:

• What has helped Amy stay in the industry for over 15 years
• The lessons she wishes she’d learned much earlier
• Why successful wedding businesses have to keep evolving
• The mindset shift around charging for your real value
• What sustainability actually looks like behind the scenes

If you want your wedding business to still be profitable, enjoyable and working for you years from now, this episode is for you.

Relevant links:

Join the waitlist for The CEO Club 

Connect with Laura on Instagram

Learn more about the Wedding CEO Program

Why are some of the most talented women in the wedding industry still acting like wanting more money is something to apologise for?

In this episode, I’m getting a little bit feisty about something I haven’t been able to unsee since spending time working with women outside the wedding industry.

The conversations were completely different.

They talked about money. Profit. Wealth. Bigger goals. Raising their prices. Building businesses that paid them properly.

Then I came back into weddings and realised just how much we’ve normalised playing small.

So today, we’re talking about the conversations I think this industry desperately needs to start having, why being brilliant at your craft and wanting to make serious money can absolutely coexist, and what happens when you stop letting other people’s expectations set the ceiling for your business.

We talk about:

• Why playing small has become so normal in the wedding industry
• The weirdness around talking openly about money and ambition
• Why loving what you do doesn’t mean you should earn less
• The conversations I want more wedding business owners to have
• What can shift when you start surrounding yourself with bigger thinkers

If you know you want more from your wedding business but you’ve been shrinking your goals, second-guessing your prices or feeling like you should just be grateful to do what you love, this episode is for you.

Relevant links:

Australia's only business event for women in weddings is happening on the Gold Coast this November. Click here to learn more and grab your ticket.

Connect with Laura on Instagram here

Learn more about the Wedding CEO Program

What’s the point of building a business that gives you freedom if you never actually let yourself use it?

This year, I’m taking EIGHT trips without my kids or my husband. Some are for work, some are with friends and some are purely because I want to go.

And before you think we have some magical setup behind the scenes lol... we absolutely don’t. We have zero family support nearby, two young kids and all the usual logistics that come with real life.

In this episode, I’m sharing why taking time away has become such an important part of how I make motherhood, business and life work together.

We’re talking about guilt, partnership, asking for help, stepping away from the mental load and why creating space for yourself can sometimes make you better at everything you come back to.

We talk about:

• Why I started prioritising trips without my family
• The reality of making it work when life isn’t convenient
• Why we’ve stopped keeping score in our relationship
• Letting go of the guilt around doing something just for you
• Building a life where business creates freedom, not another set of rules

If you’ve built your wedding business because you wanted more freedom but still feel guilty actually taking time for yourself, this episode is for you.

Relevant links:

Join the waitlist for the 2027 Bali Business Retreat

Connect with Laura on Instagram

Learn more about the Wedding CEO Program

Getting more five-star reviews is great.

But if all you’re doing is screenshotting them, popping them on your stories and hoping they magically turn into bookings… you’re massively underusing them.

In this episode, we’re talking about why collecting testimonials is only the first step and what actually makes social proof useful in your wedding business.

Because future couples don’t just want to know that someone thought you were “amazing.” They want to understand what it was like to work with you, why another couple chose you and whether they can see themselves having that same experience.

I’m sharing the shift that turns a nice review into something far more powerful and why the story behind the testimonial is often the bit that actually builds trust.

We talk about:

• Why five-star reviews alone aren’t enough
• The mistake most wedding professionals make with testimonials
• What makes social proof actually connect with future couples
• Why the story behind the review matters
• How to make your best client experiences work harder in your marketing

If you’ve collected lovely reviews but they’re mostly sitting on Google or being shared once on Instagram, this episode will show you why you could be getting so much more from them.

Relevant links:

Enrolments for The CEO Club are now open. Click here to learn more  

Connect with Laura on Instagram

I talked about the same offer more than 100 times in one month. And somehow, people were still asking me what it was.

That right there is exactly why so many wedding business owners aren’t making enough sales.

In this episode, we’re talking about the very unsexy truth that if you want more people to buy from you, you need to get much more comfortable actually selling.

Because posting pretty wedding photos, sharing the occasional Reel and mentioning your availability once every few weeks is not the same as consistently selling your offer.

I’m sharing what I noticed after talking about The CEO Club relentlessly for an entire month, why repetition matters far more than most business owners realise, and how to keep talking about the same service without feeling like you’re saying the exact same thing over and over again.

We talk about:

• Why your audience probably hasn’t seen your offer enough
• The difference between posting and actually selling
• Why repetition helps build trust
• How to sell the same offer from different angles
• What could be stopping your content from turning into bookings

If you know you’re bloody good at what you do but you’re still feeling shy about talking about your wedding services, this episode is for you.

Relevant links:

Enrolments for The CEO Club are now open. Click here to learn more  

Connect with Laura on Instagram