Welcome to the CEO Show. A podcast for ambitious women ready to bring the fun, freedom and flexibility back into business.
Meet your host Laura Canham; an award winning b
... moreBy Laura Canham
Welcome to the CEO Show. A podcast for ambitious women ready to bring the fun, freedom and flexibility back into business.
Meet your host Laura Canham; an award winning b
... moreThe podcast currently has 48 episodes available.
Meet Gen Bot: The $100k Offer Generator
Over the last 12 months I’ve been dabbling in the world of AI, in particular using this new era of technology to help streamline my own business and help my clients 10x their results in half the time. One of the ways I’ve been doing this is building Bots.
Bots are essentially custom GPTs that are trained in the backend to assist with something specific. For example, I’ve created Bots to help my clients create their lead magnet, generate content ideas or streamline their customer journey using my own knowledge and signature processes.
These Bots have been an incredible tool for making my client’s businesses far more simple, impactful, and saving them a shit load of time!
In this episode I share about a brand new Bot i’ve been working on called Gen. Gen has been trained using my proven methods to generate profitable, scalable offers for your business, in particular, finding you at least one business idea that has the capacity to bring in at least $100,000 each year. Wild!
Tune into this episode now to hear:
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You’ve done the hard work to get someone on a sales call with you, so we don’t want to mess it up and lose them now!
Typically someone is already 90% sold on you before taking the time to chat, so our aim here is to ensure our conversion rate is as high as possible.
Now while I don’t believe in strict, word for word sales scripts there are some things you do need to focus on if you want to increase the conversion of your sales calls.
Over the years I’ve done hundreds of sales calls, I’ve also been on the receiving end of heaps as a client, and I’ve supported my clients to create their own personalised and highly converting approach for their calls too. So as you can imagine, I have so much to say on this topic.
You might think that the worst thing you can do on a sales call is to be too pushy. However, this is wrong!
In this episode, I’m going to share:
Plus I share how these tweaks took my clients conversion rate from 55% to 90% in just 3 weeks!
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Well this week went to shit. Actual, literal shit.
After landing back from Bali with a bang, my toddler ended up with gastro and totally derailed all my plans for the week.
Now a few years ago this would have rattled me and I would have been scrambling to keep the business turning while I frantically tried to look after a sick kid. I would have been stressed, feeling the pressure to get stuff done and be a present mum and also worried I wouldn’t make any money.
However, this wasn’t the case this week.
In fact, I still hit my income goals and sales targets, still supported my current clients and launched my new program - and in this episode I’m going to share how.
This wasn’t always my reality, so I thought you’d love to hear how I went from being a frazzled mess in these kinds of situations to finally having my shit together and still making money amongst the chaos.
Tune in now to hear:
Ready to learn what sales strategies work best for you? Join me for Playful Sales where you’ll test and try a bunch of different tactics and set your business up for success to make money even when your weeks turn to shit!
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I freaking LOVE selling in the DMs.
In fact, selling in the DMs has made me hundreds of thousands of dollars over the last few years. However, I’m still shook at how many business owners are not using this strategy in their own business.
I think a lot of people are overcomplicating what it actually means to ‘sell in the DMs’ and this is costing them dollars and clients.
In this episode I share:
Ready to master selling in the DMs, boost your confidence and learn a bunch of other simple sales strategies?
My interactive sales experience Playful Sales kicks off on Monday 9 September.
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I've literally just wrapped up this year's [the first ever!] Bali business retreat, and holy shitballs! It was incredible.
While I sit here reflecting on the most incredible week, I decided to hop on the mic and record an episode to share the lessons learned from spending 5 days with 12 other brilliant business women - learning, connecting, resting and resetting.
This retreat was designed to be a blend of work, rest and play. Because I know that most female entrepreneurs never take time for themselves and rarely step away from the business.
In the fast paced world of entrepreneurship, we often think that we have don’t have time to slow down— I just have to respond to those emails, I just have to cross off one more thing from my to-do list, time is money, etc.
However, what these women realised over the last few days is that slogging away on autopilot is not conducive to productivity or creativity. Because allowing your nervous system time to reset allows you to sharpen your axe and be the best business owner, and human you can be.
This episode is all about the aha moments that everyone had during this retreat and some of the new perspectives they are taking into life and business, including:
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Consistency is not a sexy word… but it’s probably the most underrated strategy for growing your business.
And despite people thinking that it’s the fun, sexy stuff that will make them more money, it’s often the boring, mundane day to day things that have the most profound effect.
The trouble is, many entrepreneurs aren’t willing to be committed. Maybe they try something once or twice and it doesn’t work and then they give up.
Business is a long game. And consistency is not sexy, but it’s the thing that creates the results.
In this episode I share:
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How many potential clients have you left hanging because you were too scared to reach out and follow up? Heaps i’m sure!
And this is not a vibe because not only does it mean you’re leaving thousands of dollars on the table but they’re also missing out on the amazing things you’re selling.
Most people avoid following up because they don’t want to be seen as pushy, so this episode is all about how to reframe your mindset on following up and create a process that feels easeful and not-at-all creepy!
In this episode, I’ll share with you:
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Ain’t nobody got time for sleazy sales, right?
So how can we make sure your messaging is connecting and resonating in the right way, with the right people without being a total ick? And how can we make sure that your clients feel totally freaking good about buying from you?
In this episode I share about the importance of using a mixture of emotion and logic in how you market, sell and onboard your clients.
Lots of entrepreneurs are currently leaning too far one way or the other in their messaging, and this is what leads to confusion and objections from potential clients or even buyers remorse [not what we want for you!]
In this episode, we’ll cover:
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If you feel like you’ve hit the $5 - $7k month ceiling, this episode is for you.
If this is you, then please know you’re not alone! This is almost like a rite of passage for women in business and exactly the reason why I wanted to share today’s episode with you.
This is also something I faced when I first started this business back in 2021.
Back then I was selling lots of different offers and providing heaps of different services because I thought selling more things = more money.
Oh how wrong I was.
I’ve since realised that the trick to hitting your first six figures is actually doing less, but doing it really fkn well. And this usually looks like going ALL IN on one core offer and making it as irresistible, highly converting and profitable as possible.
In this episode I’ll be sharing why having one core offer is your fastest route to $100k and how you can start to leverage your time and energy more wisely by committing to one thing for consistent income.
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I want more followers! I want more likes!
These are literally the only 2 things that people are concerned with when it comes to Instagram.
And yes, it can seem totally disheartening when it feels like you’re slogging your guts out showing up online and creating content and neither of these things feel like they are shifting.
However, as I’ve learned from my own experience - the number of followers or likes you have have zero impact on the success of your business.
And this is because there’s a huge difference between the people following your account and those who actually interact and buy. So in fact, the aim of the game is to stop focussing on growing an audience, and instead build a community.
In this week’s episode, I’m sharing:
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The podcast currently has 48 episodes available.
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