The CEO Show

Getting ghosted by couples is frustrating. But before you blame them… have you looked at what’s happening inside your own sales process?

In this episode, I’m getting a little bit spicy about one of the wedding industry’s favourite things to whinge about: ghosting.

Because yes, sometimes people disappear. That’s life. But if it’s happening constantly, there’s a good chance the problem isn’t just “rude couples.”

I’m talking about what ghosting can actually tell you about your business, why some enquiry responses get completely ignored, and how easy it is to lose a brilliant lead before the conversation has even really started.

This one might sting a little, but if you’re serious about getting more bookings from the enquiries you already have, you need to hear it.

We talk about:

• Why ghosting isn’t always about the couple
• What your enquiry process could be communicating without you realising
• Why being friendly isn’t the same as being good at sales
• How easily wedding businesses blend in during the enquiry stage
• What to look at if too many leads are disappearing

If you’re getting enquiries but not enough of them are turning into bookings, this episode is for you.

Relevant links:

Ready to stop getting ghosted? Click here to get instant access to the $22 training that will overhaul your enquiry response to land you more bookings.

Wanna get your hands on my custom-trained AI enquiry bot? She will write your emails for you, using my proven converstion strategies. Click here to learn more. 

What does it take to still love your wedding business 15 years and 1,000 couples later?

Amy Harrison is an Adelaide celebrant and MC who has built a career with serious staying power. She’s recently married her 1,000th couple, has been in the wedding industry for more than 15 years, and somehow still gets goosebumps every time a ceremony begins.

In this episode, Amy joins me to talk about what longevity in this industry really looks like behind the scenes.

We chat about how her business has evolved, what she would do differently if she was starting again, and why being good at your craft is only one part of building something that lasts.

There’s also a really honest conversation around pricing, systems, change and what happens when you finally stop running your business the same way simply because “that’s how you’ve always done it.”

We talk about:

• What has helped Amy stay in the industry for over 15 years
• The lessons she wishes she’d learned much earlier
• Why successful wedding businesses have to keep evolving
• The mindset shift around charging for your real value
• What sustainability actually looks like behind the scenes

If you want your wedding business to still be profitable, enjoyable and working for you years from now, this episode is for you.

Relevant links:

Join the waitlist for The CEO Club 

Connect with Laura on Instagram

Learn more about the Wedding CEO Program

Why are some of the most talented women in the wedding industry still acting like wanting more money is something to apologise for?

In this episode, I’m getting a little bit feisty about something I haven’t been able to unsee since spending time working with women outside the wedding industry.

The conversations were completely different.

They talked about money. Profit. Wealth. Bigger goals. Raising their prices. Building businesses that paid them properly.

Then I came back into weddings and realised just how much we’ve normalised playing small.

So today, we’re talking about the conversations I think this industry desperately needs to start having, why being brilliant at your craft and wanting to make serious money can absolutely coexist, and what happens when you stop letting other people’s expectations set the ceiling for your business.

We talk about:

• Why playing small has become so normal in the wedding industry
• The weirdness around talking openly about money and ambition
• Why loving what you do doesn’t mean you should earn less
• The conversations I want more wedding business owners to have
• What can shift when you start surrounding yourself with bigger thinkers

If you know you want more from your wedding business but you’ve been shrinking your goals, second-guessing your prices or feeling like you should just be grateful to do what you love, this episode is for you.

Relevant links:

Australia's only business event for women in weddings is happening on the Gold Coast this November. Click here to learn more and grab your ticket.

Connect with Laura on Instagram here

Learn more about the Wedding CEO Program

What’s the point of building a business that gives you freedom if you never actually let yourself use it?

This year, I’m taking EIGHT trips without my kids or my husband. Some are for work, some are with friends and some are purely because I want to go.

And before you think we have some magical setup behind the scenes lol... we absolutely don’t. We have zero family support nearby, two young kids and all the usual logistics that come with real life.

In this episode, I’m sharing why taking time away has become such an important part of how I make motherhood, business and life work together.

We’re talking about guilt, partnership, asking for help, stepping away from the mental load and why creating space for yourself can sometimes make you better at everything you come back to.

We talk about:

• Why I started prioritising trips without my family
• The reality of making it work when life isn’t convenient
• Why we’ve stopped keeping score in our relationship
• Letting go of the guilt around doing something just for you
• Building a life where business creates freedom, not another set of rules

If you’ve built your wedding business because you wanted more freedom but still feel guilty actually taking time for yourself, this episode is for you.

Relevant links:

Join the waitlist for the 2027 Bali Business Retreat

Connect with Laura on Instagram

Learn more about the Wedding CEO Program

Getting more five-star reviews is great.

But if all you’re doing is screenshotting them, popping them on your stories and hoping they magically turn into bookings… you’re massively underusing them.

In this episode, we’re talking about why collecting testimonials is only the first step and what actually makes social proof useful in your wedding business.

Because future couples don’t just want to know that someone thought you were “amazing.” They want to understand what it was like to work with you, why another couple chose you and whether they can see themselves having that same experience.

I’m sharing the shift that turns a nice review into something far more powerful and why the story behind the testimonial is often the bit that actually builds trust.

We talk about:

• Why five-star reviews alone aren’t enough
• The mistake most wedding professionals make with testimonials
• What makes social proof actually connect with future couples
• Why the story behind the review matters
• How to make your best client experiences work harder in your marketing

If you’ve collected lovely reviews but they’re mostly sitting on Google or being shared once on Instagram, this episode will show you why you could be getting so much more from them.

Relevant links:

Enrolments for The CEO Club are now open. Click here to learn more  

Connect with Laura on Instagram

I talked about the same offer more than 100 times in one month. And somehow, people were still asking me what it was.

That right there is exactly why so many wedding business owners aren’t making enough sales.

In this episode, we’re talking about the very unsexy truth that if you want more people to buy from you, you need to get much more comfortable actually selling.

Because posting pretty wedding photos, sharing the occasional Reel and mentioning your availability once every few weeks is not the same as consistently selling your offer.

I’m sharing what I noticed after talking about The CEO Club relentlessly for an entire month, why repetition matters far more than most business owners realise, and how to keep talking about the same service without feeling like you’re saying the exact same thing over and over again.

We talk about:

• Why your audience probably hasn’t seen your offer enough
• The difference between posting and actually selling
• Why repetition helps build trust
• How to sell the same offer from different angles
• What could be stopping your content from turning into bookings

If you know you’re bloody good at what you do but you’re still feeling shy about talking about your wedding services, this episode is for you.

Relevant links:

Enrolments for The CEO Club are now open. Click here to learn more  

Connect with Laura on Instagram

Every year, award season rolls around and the wedding industry absolutely loses its mind.

There’s always drama, strong opinions and plenty of people telling you exactly why you should or shouldn’t enter. So today, I’m giving you my hot take.

I’ve had very different experiences with awards in my own business. Some have felt genuinely exciting and well-earned. Others? Let’s just say the process left a lot to be desired.

In this episode, we’re chatting about what actually matters when you’re deciding whether an award is worth entering, why I don’t think paying is automatically the red flag people make it out to be, and the bigger marketing opportunity most wedding business owners are completely missing.

Because sometimes the industry conversation and the smart business decision are two very different things.

We talk about:

• Why wedding industry awards cause so much controversy
• What makes an awards process feel credible
• The truth about paying to enter or attend
• Why awards can be valuable beyond the trophy
• How to decide if an opportunity makes sense for your business

If you’ve been wondering whether wedding industry awards are worth the money, whether they actually help with bookings or whether you should ignore them altogether, this episode is for you.

Relevant links:

Enrolments for The CEO Club are now open. Click here to learn more  

Connect with Laura on Instagram

Just because weddings are seasonal doesn’t mean your income should be too.

One thing I really want wedding business owners to stop accepting is the idea that off-season automatically means struggling, stressing about cash flow or waiting for wedding season to rescue you again.

That feast-or-famine cycle might be common in the wedding industry, but it doesn’t have to be your normal.

In this episode, I’m talking about what it actually takes to create more consistent revenue throughout the year, even when you’re not delivering as many weddings.

We’re getting into the difference between simply being booked and building a business that gives you real financial stability. I’ll also walk you through the key areas to look at if your income tends to drop the second things get quieter, and how to start thinking more strategically about protecting your cash flow before off-season even arrives.

We talk about:

• Why off-season doesn’t have to mean low income
• The number your business should never dip below
• What could be causing inconsistent enquiries
• Why more leads aren’t always the answer
• Creating smarter income opportunities in quieter months

If you’re over the income rollercoaster and want your wedding business to feel more stable, profitable and supportive all year round, this episode is for you.

Relevant links:

Enrolments for The CEO Club are now open. Click here to learn more  

Connect with Laura on Instagram

What if the wedding business you’re trying to build doesn’t need to look anything like the ones you’re comparing it to?

Becky Barry is a regional celebrant who went from juggling a secure school job, family life and a brand-new business to creating a career with more freedom, flexibility and space for what matters most to her.

But her journey hasn’t followed the usual wedding industry playbook.

In this episode, Becky and I have a very honest chat about what it really looks like to back yourself when you live hours from a major city, you’re surrounded by lower-priced options and the traditional marketing advice doesn’t quite fit your business.

We talk about the moment she decided to stop waiting for proof that it would work, the challenges she’s faced along the way and how her idea of success has changed as her life has evolved.

We talk about:

• Leaving a secure job before everything felt certain
• Building a wedding business in a regional area
• Charging in a market where cheaper options are everywhere
• Finding bookings without following every marketing rule
• Creating a business that supports your life and family

If you’re building your wedding business around a job, family, location or lifestyle that doesn’t fit the usual mould, this conversation will give you plenty to think about.

Relevant links:

Enrolments for The CEO Club are now open. Click here to learn more 

Connect with Laura on Instagram

Learn more about the Wedding CEO Program

Have you ever raised your prices, watched your enquiries slow down and immediately thought, “see, I knew I was too expensive”?

You’re not alone. So many wedding pros increase their rates, get a few more no’s or suddenly hear crickets, then panic and put their prices straight back down.

But what if the price was never actually the problem?

In this episode, we’re talking about why changing the numbers on your website isn’t enough to make a price increase stick. 

I’m also sharing the story of a wedding celebrant who was convinced couples in her area wouldn’t pay more. She’d tried increasing her prices before, but it never worked. This time, she used the proven price increase strategy from The CEO Club and what happened next completely changed the way she saw her pricing.

We talk about:

• Why your previous price increase may not have worked
• The mistake wedding professionals make when updating their rates
• What couples need to understand before they’ll pay more
• How to raise your prices without immediately losing confidence

If you know you’re undercharging but you’re terrified that increasing your prices will lead to fewer enquiries, more ghosting or no bookings, this episode is for you.

LINKS

Enrolments for The CEO Club are now open. Click here to learn more