The CEO Show

Being fully booked is often sold as the ultimate sign of success in the wedding industry.

But what if a packed calendar, endless meetings and every weekend taken up with weddings is not actually the dream?

In this episode, I’m breaking down why being fully booked can leave you exhausted, underpaid and with a business that relies entirely on you being available all the time.

Because more weddings do not automatically mean more profit, more freedom or a better life.

We talk about:

• Why being fully booked often means more admin, more pressure and less freedom, not more success
• Why chasing volume can quietly keep your prices low and your business unprofitable
• The real difference between revenue and profit, and why most people never look at it
• What one client changed after hitting 100 bookings in her first year and nearly burning out
• Why some of my clients now make more money from fewer, better fit bookings

If you are busy all the time but your bank account is not reflecting the effort you are putting in, this episode is for you.

Because the goal is not to be fully booked. The goal is to be fully profitable.

LINKS:

Learn more about the CEO Mastermind

Register for the FREE Pathway to $20k Masterclass

Connect with Laura on Instagram

What if the thing holding your business back is not talent, but trying to sell everything at once?

This week I'm joined by past client Britt, a Byron Bay marriage celebrant and founder of Happy Days Weddings.

Before starting her business, Britt was juggling three jobs and stuck in a cycle where the money came in and went straight back out again. She knew she wanted more, but had never been taught how to actually run a business, and it took her over a year of sitting on the fence before she finally invested in support.

Once Britt got ruthlessly clear on her one core offer, everything changed. She left her corporate job and built a business that now gives her both the income and the freedom she once thought she had to choose between.

In this episode we discuss:

• Why being brilliant at your craft does not mean you know how to run a business
• Why pulling back to one core offer felt boring, but became the foundation for everything after
• How the right support gave Britt the courage to hand in her resignation with no safety net
• Why lead trackers and KPIs became her favourite part of running a business

This is such a good listen if you have big ideas and are ready to build a business that actually works instead of spinning your wheels.

LINKS:

Learn more about the CEO Mastermind

Register for the FREE Pathway to $20k Masterclass

Connect with Laura on Instagram

If you’d like to register for one of Britt’s Breathwork sessions, click here

Learn more about the Wedding CEO Program

If you want to make more money in your wedding business but consistent $20K months feel completely out of reach, this episode is for you.

There are so many myths around what it takes to reach bigger income goals. You might think you need a huge audience, a luxury brand, a big team, more offers or a diary packed with even more weddings.

But consistent $20K months are not about becoming a completely different business. They are about building a business model designed to create more revenue, more profit and more freedom from the work you are already doing.

In this episode, I’m breaking down the biggest myths that keep wedding pros playing small and capping their income potential.

We talk about:

• Why you do not need a massive audience or thousands of followers to make more money
• Why $20K months are possible without positioning yourself in the luxury wedding market
• How solopreneurs and small teams can create consistent $15K to $30K months
• Why creating more packages and offers can actually make your business harder to grow
• The difference between being fully booked and being genuinely profitable
• How better pricing, positioning, sales and systems can help you earn more without sacrificing more weekends
• Why the right business model matters more than being internet famous, having a huge team or working harder

If you have been telling yourself that bigger income months are only available to people with a completely different business, audience or lifestyle, this episode will help you challenge those beliefs and see what is actually possible for you.

LINKS

Learn more about the CEO Mastermind

Download the FREE $20k Wedding Business Calculator

Connect with Laura on Instagram

Learn more about the Wedding CEO Program

What if the goal is not to make more money, but to create a wedding business that actually gives you more freedom?

This week I’m joined by past client Zena Lythgo, a Melbourne marriage celebrant, funeral celebrant and co-founder of I Do Drive Thru Weddings.

After 12 years in business, Zena had built an incredible reputation, but behind the scenes, the business had started to feel chaotic. She was working too many weekends, saying yes to meetings whenever couples needed them, and trying to keep everything moving while life was also life-ing hard.

Her goal was not necessarily to make more money. She wanted more freedom, more structure, more space to enjoy her life and a business that felt sustainable again.

Once Zena stopped winging it and started making a few intentional changes behind the scenes, she created more white space, stronger boundaries and 250% increase in revenue.

In this episode we discuss:

• Why being brilliant at your craft does not automatically mean you are across the business side
• How Zena went from self-confessed creative hot mess to understanding her leads, cash flow and projections
• Why more structure can actually create more freedom in your wedding business
• The impact hiring a VA had on Zena’s workload and capacity
• How support, accountability and the right people around you can help you finally follow through on the changes you have been putting off

This is such a good listen if you have built a business you love, but you are tired of feeling like you are constantly chasing your tail behind the scenes.

LINKS:

Learn more about the CEO Mastermind

Register for the FREE Pathway to $20k Masterclass

Connect with Laura on Instagram

If your calendar is looking a little too empty, your first thought is probably, “I need more enquiries.”

But what if that is not actually the problem?

In this episode, I’m breaking down the biggest mistake I see wedding business owners make when they want to grow, and how to work out whether you really have a marketing problem, a sales problem - or something else entirely holding your income back.

We talk about:

• How to tell whether you genuinely need more wedding enquiries or whether your marketing is already doing its job
• Why getting ghosted can actually give you useful information about your business
• What to look at if you are booking weddings but still not making enough money
• The three key areas that could be creating a bottleneck in your wedding business
• Why tracking a few simple numbers can save you months of wasted time, money and effort

If you have been creating more content, joining directories, considering ads, or trying every possible way to get more leads, this episode will help you figure out whether that is actually where your focus needs to go.

LINKS:

Download the FREE $20k Wedding Business Calculator

Learn more about the CEO Mastermind

Register for the FREE Pathway to $20k Masterclass

Connect with Laura on Instagram

What if the reason you are not hitting $20K months has nothing to do with your followers, your niche, or your team?

In this episode, I'm busting the biggest myths I hear when wedding pros tell me consistent $20K months are not possible for them.

Because when income feels capped, it is easy to assume you need a bigger following, a luxury rebrand, a bigger team, or more offers to sell. But most of my clients making $15K to $30K months are normal humans running normal businesses, and the real difference has nothing to do with any of that.

We talk about:

• Why you do not need a massive following to hit $20K months
• Why you do not need to be in the luxury market to make this kind of money
• Why a bigger team is not what creates more revenue
• Why more offers usually creates more chaos, not more money
• Why booking more weddings is not the answer either

If you have been telling yourself $20K months are only for other people, this episode will help you see what is actually possible for your wedding business.

LINKS

Learn more about the CEO Mastermind

Download the FREE Wedding Business Growth Calculator

Connect with Laura on Instagram

You can be incredibly talented at what you do and still struggle to make the money, book the right couples, or create the freedom you want from your wedding business.

Being a brilliant wedding photographer, planner, florist, celebrant, DJ, stylist, content creator or cake maker is just one part of building a successful wedding business.

In this episode, I’m talking about the shift from being a wedding professional who is focused on their craft, to becoming a Wedding CEO who understands how to grow a profitable, sustainable business behind the scenes.

We talk about:

• Why calling yourself a wedding vendor or supplier can keep you thinking smaller than you need to
• The difference between being brilliant at your craft and being brilliant at business
• How Wedding CEOs approach pricing, marketing and sales differently
• Why relying solely on Instagram is not a sustainable marketing strategy
• The simple business skills that help wedding pros create more consistent income and stop working every weekend for less than they deserve

If you know you are great at what you do but your income or freedom are not reflecting that yet, this episode will help you see the gap between where you are now and the Wedding CEO you are ready to become.

LINKS

Learn more about the CEO Mastermind

Download the FREE $20k Wedding Business Calculator

Connect with Laura on Instagram

I was ready to throw it all in the bin!

Have you ever had a season in your business where you’ve wondered whether you’ve outgrown it, lost your spark, or just need to burn the whole thing down and start again?

In this episode, I’m sharing why I disappeared from the podcast for 16 months, why I genuinely considered quitting my business and actually getting a job [eek!] and what I eventually realised was really going on.

We talk about:

• Why feeling disconnected from your business does not always mean you need to quit
• The danger of creating new offers, projects and plans when you are already overwhelmed
• Why so many women are taught to push through instead of listening to what their body needs
• How to tell the difference between a genuine business problem and a season where you need more support, rest or care

If you have been feeling flat, unmotivated, overwhelmed, or like you are one bad day away from throwing your business in the bin, this episode is for you my love.

LINKS

Download the FREE $20k Wedding Business Calculator

Join the waitlist for the CEO Mastermind

Connect with Laura on Instagram

Juicy updates and a BIG announcement incoming…

In this episode I’m dishing the dirt on what’s coming in 2025. 😏

➡ The Bali retreat? Almost sold out.
➡ In-person events? Yep, they’re happening.
➡ A BRAND NEW sales program? Coming soon.

And let’s just say, I’m bringing my A-game and my background in psychology to completely change the way you see sales.

And this podcast? Well, I’m going to be shaking things up in a big way - tune in to find out what’s happening!

In the meantime, you can join the waitlist for the brand new sales program here

And you can get access to the new secret poddy here

If people are enquiring to work with you, congrats! You’ve done the hard part.

Whether they’re emailing, DMing, filling out your forms or downloading your price guides - this is where the magic happens. However, it’s also where things can fall apart FAST.

Your first response to a new lead is single handedly one of the most important means of communication you’ll have in the entire customer journey [no pressure!]

If your response is a flop, you’ll lose that sale. And honestly, too many people are missing out on $$$ because their responses are wishy washy AF.

I’ve reviewed, edited, and revamped countless enquiry responses for my clients and in this episode, I’m sharing exactly what makes the difference between getting ghosted and getting booked.

In this episode:

• Why you’re getting ghosted: The #1 mistake business owners make when responding to enquiries.
• The sweet spot for length: Why both too-short and too-long responses are killing your sales.
• How to structure a winning response: What to include, what to leave out, and how to keep it fun and engaging.
• Simple fixes that increase bookings: Easy tweaks that boost your response rate instantly.

LINKS:

• Apply for Freedom Empire [1:1 Business Consulting & Mastermind]
• Join the Offer Lab and build your premium, sell out offer
• Get my free AI Bot to create your million dollar offer
• Connect with me on Instagram here
• Learn more about working with me here