You can be incredibly talented at what you do and still struggle to make the money, book the right couples, or create the freedom you want from your wedding business.

Being a brilliant wedding photographer, planner, florist, celebrant, DJ, stylist, content creator or cake maker is just one part of building a successful wedding business.

In this episode, I’m talking about the shift from being a wedding professional who is focused on their craft, to becoming a Wedding CEO who understands how to grow a profitable, sustainable business behind the scenes.

We talk about:

• Why calling yourself a wedding vendor or supplier can keep you thinking smaller than you need to
• The difference between being brilliant at your craft and being brilliant at business
• How Wedding CEOs approach pricing, marketing and sales differently
• Why relying solely on Instagram is not a sustainable marketing strategy
• The simple business skills that help wedding pros create more consistent income and stop working every weekend for less than they deserve

If you know you are great at what you do but your income or freedom are not reflecting that yet, this episode will help you see the gap between where you are now and the Wedding CEO you are ready to become.

LINKS

Learn more about the CEO Mastermind

Download the FREE $20k Wedding Business Calculator

Connect with Laura on Instagram

I was ready to throw it all in the bin!

Have you ever had a season in your business where you’ve wondered whether you’ve outgrown it, lost your spark, or just need to burn the whole thing down and start again?

In this episode, I’m sharing why I disappeared from the podcast for 16 months, why I genuinely considered quitting my business and actually getting a job [eek!] and what I eventually realised was really going on.

We talk about:

• Why feeling disconnected from your business does not always mean you need to quit
• The danger of creating new offers, projects and plans when you are already overwhelmed
• Why so many women are taught to push through instead of listening to what their body needs
• How to tell the difference between a genuine business problem and a season where you need more support, rest or care

If you have been feeling flat, unmotivated, overwhelmed, or like you are one bad day away from throwing your business in the bin, this episode is for you my love.

LINKS

Download the FREE $20k Wedding Business Calculator

Join the waitlist for the CEO Mastermind

Connect with Laura on Instagram

Juicy updates and a BIG announcement incoming…

In this episode I’m dishing the dirt on what’s coming in 2025. 😏

➡ The Bali retreat? Almost sold out.
➡ In-person events? Yep, they’re happening.
➡ A BRAND NEW sales program? Coming soon.

And let’s just say, I’m bringing my A-game and my background in psychology to completely change the way you see sales.

And this podcast? Well, I’m going to be shaking things up in a big way - tune in to find out what’s happening!

In the meantime, you can join the waitlist for the brand new sales program here

And you can get access to the new secret poddy here

If people are enquiring to work with you, congrats! You’ve done the hard part.

Whether they’re emailing, DMing, filling out your forms or downloading your price guides - this is where the magic happens. However, it’s also where things can fall apart FAST.

Your first response to a new lead is single handedly one of the most important means of communication you’ll have in the entire customer journey [no pressure!]

If your response is a flop, you’ll lose that sale. And honestly, too many people are missing out on $$$ because their responses are wishy washy AF.

I’ve reviewed, edited, and revamped countless enquiry responses for my clients and in this episode, I’m sharing exactly what makes the difference between getting ghosted and getting booked.

In this episode:

• Why you’re getting ghosted: The #1 mistake business owners make when responding to enquiries.
• The sweet spot for length: Why both too-short and too-long responses are killing your sales.
• How to structure a winning response: What to include, what to leave out, and how to keep it fun and engaging.
• Simple fixes that increase bookings: Easy tweaks that boost your response rate instantly.

LINKS:

• Apply for Freedom Empire [1:1 Business Consulting & Mastermind]
• Join the Offer Lab and build your premium, sell out offer
• Get my free AI Bot to create your million dollar offer
• Connect with me on Instagram here
• Learn more about working with me here

Content creation always seems to be every business owners pet peeve.

Not enough time, don’t know what to post, stressing over the algorithm, feeling overwhelmed with all the chatter of content pillars, themes, buckets and all the things…

The reason you’re overthinking it is because you’re likely drowning in a sea of social media ‘expert’ advice that’s making you think you need a fancy schmancy strategy.

And when we’re confused AF, we get paralysed and don’t do anything - which means you’re very likely not posting at all right now [and this is not a vibe!]

In this episode I want to give you the confidence to tell the content pillars to f*ck off and just keep everything super simple so that you can stop stressing and start sharing!

In this episode you’ll learn:

1. Why content pillars and complicated strategies are holding you back from showing up online
2. How to tap into your dream client’s desires, struggles, and cravings to create magnetic content
3. How to choose content topics effortlessly, even if you’re in the middle of a launch
4. How to forget the ‘right’ format and instead choose what feels fun and easy for YOU to share

LINKS:

• Apply for Freedom Empire [1:1 Business Consulting & Mastermind]
• Join the Offer Lab and build your premium, sell out offer
• Get my free AI Bot to create your million dollar offer
• Connect with me on Instagram here
• Learn more about working with me here

Learn more about the Wedding CEO Program

This year has gone by so fast, like holy crap! And while everyone is sharing their Spotify wrapped, huge 2024 wins and big juicy plans for 2025, it can be easy to get caught up in the income goals, milestones and comparisons.

In this episode I want to share with you the process I undertake to reflect on my year, without my ‘success’ being entirely determined by my income.

Because right now, at the end of 2024 I am the richest I’ve ever been [but it’s not because of what you might think!]

In This Episode, You’ll Learn:

• Why success isn’t just about financial milestones
• How to reflect meaningfully on your year without tying it to your worth
• The power of calling in abundance beyond money
• How creating time and space can lead to a richer, more fulfilling life

LINKS: 

• My 1:1 business consulting is now open for applications. Click here to apply to work with me in 2025.
• Ready to take a break? Join the Bali Business Retreat. Click here to learn more
• Wanna see how else to work with me? Head here

Learn more about the Wedding CEO Program

Let’s talk about actually enjoying your success.

Because maybe you’re already owning your wins. Maybe you’re celebrating them, too. But then what?

Are you actually kicking back and reaping the rewards of all your hard work? Or are you smashing the goal, ticking it off, and moving on to the next thing without pausing to soak it all in?

This episode is for you if you’ve created success, but you’re struggling to slow down, enjoy the ease you’ve worked so hard to build, or let your business truly support you.

In this episode, I cover:

• Why so many high-achieving women struggle to enjoy the ease they’ve created.
• Signs you might be subconsciously sabotaging yourself when things start feeling simple.
• How I struggled to slow down and actually enjoy my 4 month trip to Europe despite spending 3.5 years building a business I could take anywhere.
• Why it’s safe to let things feel easeful, calm, and simple - and how to lean into that.

Fave Quote: "What’s the point of all that effort if you don’t actually stop to enjoy it?"

If you’re looking for a place to grow your business with personalised support, my mastermind is open for applications. Click here to apply or DM me on Instagram @thelovebizacademy to chat more.

LINKS

• Learn how to work with Laura here
• Join the Bali Business Retreat 

Welcome back to CEO Conversations! I am so excited for my chat this week with Em Chapman, a WA based event stylist and wedding planner who has taken her business from side-hustle to six-figures in the last 12 months.

Since we started working together in 2023, Em has smashed every single thing on her to-do list, goal sheet and vision board in record timing. Hitting her first $100k+ year, buying her first home, getting her beautiful furbaby and dream car - all the things.

In this episode we talk about how she made it happen and some of the big moments she attributes to her success. Including the challenges of creating structure and a new routine when you move from side-hustle or part time business to it becoming your all in thing.

And we also dive into the complexities of trying to date when you’re an independent woman with your own business and how it’s often challenging to meet a guy who is actually on the same level, plus the pressure of being the sole income earner and how that impacts making decisions in the business.

I can’t wait for you to hear from her! Let’s go…

In this episode we discuss:

• Her  journey of transitioning from a secure government job to becoming her own boss.
• The importance of work-life balance, flexibility, and the joy of small moments in how you determine ‘success’
• The challenges of creating structure in a new routine

Quote of the episode: ‘I get to do that now because of my business’

If you’re looking for a place to get personalised support to grow your business and achieve your own version of success over the next 6-12 months, the CEO Mastermind is now open for applications. Click here to apply or send me a DM on Instagram @thelovebizacademy to chat more.

Learn more about the Wedding CEO Program

Here’s the thing: when you’re ambitious, focused, and crushing your goals left, right, and centre, it’s so easy to fall into a pattern of just ticking things off the list and moving on to the next thing. One milestone after another, with no time to stop and savor your progress.

When was the last time you actually paused to celebrate your success?

Because when you skip the celebration, you’re missing out on one of the best parts of the journey - not to mention a huge opportunity to supercharge your future success.

In this episode I want to show you that celebrating your wins needs to become a regular part of your life and business, and some super simple ways to start doing it today. 

In this episode we cover:

• How skipping celebration can hold you back - even when you’re smashing goals.
• Simple ways to create new daily, weekly, and quarterly celebration practices to fuel your momentum.
• Why even "failures" deserve to be celebrated, and how to reframe them as wins.
• How to schedule time to pause, reflect, and honor your growth.
• Practical action steps to start celebrating right now, without overcomplicating it.

If you’re looking for a place to get personalised support to grow your business and achieve your own version of success over the next 6-12 months, my mastermind is now open for applications. Click here to apply or send me a DM on Instagram @thelovebizacademy to chat more.

LINKS:

• Connect with Laura on Instagram here
• Ready to skyrocket your sales with the power of AI? Join The Offer Lab here

This week I’m chatting with another one of my amazing clients, Sarah Joel.

When we started working together, Sarah was making $2k per month and within 6 months was making consistent $13k months. Since then she has maintained these high income months whilst also creating a new routine where she spends her weeks with her kids.

In this episode Sarah talks through how she’s maintained her business growth despite facing a huge health scare earlier this year.

In this episode we discuss:

• The importance of setting micro-goals and taking baby step towards your bigger goal.
• How her definition of success has evolved throughout different stages of her life and business.
• How she went from earning 2K a month to consistently making 13K a month in just six months.
• Why automation is so important to ensure a steady income and support during difficult times.

Quote of the episode: ‘What the fuck? Like why is this happening?’

If you’re looking for a place to get personalised support to grow your business and achieve your own version of success over the next 6-12 months, my mastermind is now open for applications. Click here to apply or send me a DM on Instagram @thelovebizacademy to chat more.

Learn more about the Wedding CEO Program