The CEO Show

If you feel like you’ve hit the $5 - $7k month ceiling, this episode is for you.

If this is you, then please know you’re not alone! This is almost like a rite of passage for women in business and exactly the reason why I wanted to share today’s episode with you.

This is also something I faced when I first started this business back in 2021.

Back then I was selling lots of different offers and providing heaps of different services because I thought selling more things = more money.

Oh how wrong I was.

I’ve since realised that the trick to hitting your first six figures is actually doing less, but doing it really fkn well. And this usually looks like going ALL IN on one core offer and making it as irresistible, highly converting and profitable as possible.

In this episode I’ll be sharing why having one core offer is your fastest route to $100k and how you can start to leverage your time and energy more wisely by committing to one thing for consistent income.

LINKS:

• Want to learn more about Laura’s mastermind Freedom Empire? Head to Laura’s Instagram @lauracanham_ and DM her the word ‘FREEDOM’ to access all the information or join the waitlist.
• Join Laura’s FREE weekly newsletter for all the juicy BTS goodness, VIP access to new programs and all the special offers
• Work with Laura
  
  

Learn more about the Wedding CEO Program

I want more followers! I want more likes!

These are literally the only 2 things that people are concerned with when it comes to Instagram.

And yes, it can seem totally disheartening when it feels like you’re slogging your guts out showing up online and creating content and neither of these things feel like they are shifting.

However, as I’ve learned from my own experience - the number of followers or likes you have have zero impact on the success of your business.

And this is because there’s a huge difference between the people following your account and those who actually interact and buy. So in fact, the aim of the game is to stop focussing on growing an audience, and instead build a community.

In this week’s episode, I’m sharing:

• The benefits of having an active community rather than a passive audience
• Why going ‘viral’ should not be part of your strategy
• How to use IG stories to increase engagement and interaction with your brand
• A seriously underutilised tool on IG you can use to create a VIP experience for your community

LINKS

• Laura’s mastermind Freedom Empire is now open. Head to Laura’s Instagram @lauracanham_ and DM her the word ‘FREEDOM’ to access an insane earlybird offer before spots go live.
• Join Laura’s FREE weekly newsletter for all the juicy BTS goodness, VIP access to new programs and all the special offers
• Download the FREE Life First Business Bible
• Work with Laura

Learn more about the Wedding CEO Program

When it comes to your business, you are the expert.

Despite this, when we face challenges in our business, being the expert can sometimes be a bad thing.

When we believe we already know something, or perhaps we’re a master - it can be really hard to think outside the box and get creative. And often, when we find ourselves in new, different or challenging scenarios, our ego can close us off from potential opportunities.

In this episode I want to share the concept of a ‘beginners mindset’ with you. In particular how this can enable you to find better solutions or easier ways of doing things to enable your business to flourish.

This is a small but mighty episode packed with some great tips to get you thinking differently and opening up opportunities for expansion.

LINKS:

• Book your personalised ‘secret shopper’ audit HERE
• Join Laura’s FREE weekly newsletter for all the juicy BTS goodness, VIP access to new programs and all the special offers
• Download the FREE Life First Business Bible
• Work with Laura

If there’s some aspects of biz leaving you feeling a little frazzled, it may because you need to tighten up your boundaries.

Now you know for me, the aim of the game is always life first and establishing your business rules or boundaries enables you to focus on that.

When done well, your biz boundaries not only ensure that you as the CEO remain happy and fulfilled, but also that your clients get the very best version of you and have a much better experience.

Over the years I’ve learned this shit the hard way! I used to be the ‘yes’ girl and the notorious people pleaser but it landed me in awkward situations time and time again. As soon as I got clear on my boundaries, and stuck to them, everything changed.

In this episode I’m sharing with you the 5 things I stay true to, always. And I hope this is the permission slip you need to make some tweaks in your business.

We’ll be covering:

• Your personal capacity to actually be in the business, allowing for everything else in life
• Your availability to do the work and support your clients [this is different to your capacity!]
• Your response and turnaround times, and why you get to control this.
• Your communication process. How does this work specifically?
• The scope of your service. What’s in and what’s out?

LINKS:

• Book your personalised ‘secret shopper’ audit HERE
• Join Laura’s FREE weekly newsletter for all the juicy BTS goodness, VIP access to new programs and all the special offers
• Download the FREE Life First Business Bible
• Work with Laura

Learn more about the Wedding CEO Program

I recently decided to secret shop my clients [and yes, before you ask, they fully consented! Lol]

But the whole aim of this exercise was for me to act like a potential customer and see whether or not I would buy from them. This way I could really see what was working, what wasn’t and where they could potentially be leaving thousands of dollars on the table…

I reviewed their messaging. Did it speak to me?

I looked at their branding. Did it entice me?

How easy was it to learn more about them and their products?

How much of a no-brainer was it for me to buy from them?

Did they have a seamless customer experience?

Literally everything that goes into both capturing the attention of clients and ultimately getting them to buy.

And holy shit balls, was it an eye opening exercise for both them and me!

In fact, I found 3 common things happening amongst the 36 clients I audited, and this is what I want to share with you in today’s episode.

I want you to take these lessons and implement them into your own business so you can essentially secret shop the shit outta yourself, and make more money!

Tune in now to learn how to:

• Make your messaging clear AF on your website and Instagram so more people are likely to enquire or make a purchase
• Create a more seamless sales process so you don’t lose potential clients along the way
• Showcase your personal brand across your marketing platforms so you can build connection 

LINKS

• Book your personalised ‘secret shopper’ audit HERE
• Join Laura’s FREE weekly newsletter for all the juicy BTS goodness, VIP access to new programs and all the special offers
• Download the FREE Life First Business Bible
• Work with Laura

Learn more about the Wedding CEO Program

You’ve probably all heard the phrase, you shouldn’t work for free and exposure doesn’t pay the bills. Well I disagree.

Working for free is actually one of the things that’s actually grown my business so fast and made me more money!

Now I understand that exposure might not pay a bill right there and then but if it’s done right, it sure as shit helps pay bills later down the track.

And I think this is where people often get it twisted…

Working for free is not a long term solution to business growth, obvs! Because you need money. But it is a means to an end… either as a way to kickstart your biz if you’re brand new or pivoting into a new industry, or to grow your business strategically down the track.

So this episode is going to cover all the benefits of working for free [so much so that you will be converted to this strategy by the end of it!]

Plus some of the things i’ve done over the last few years for free and how they have had a positive impact on my business.

If you’re looking to grow your audience, reputation or income then I highly recommend having a think about ways you can start to do this and give back a little bit more.

Here’s some questions to ask yourself:

• Where are my dream clients struggling right now?
• What do they need support with?
• How can you help them?

LINKS

• Join Laura’s FREE weekly newsletter for all the juicy BTS goodness, VIP access to new programs and all the special offers
• Download the FREE Life First Business Bible
• Work with Laura

Learn more about the Wedding CEO Program

I’ve coached hundreds of mums in business and every single one of them has felt the push-pull between life and work.

Most of us are desiring both a successful career and being a present, loving mama. But let’s face it, it’s not always easy.

Trouble is, most mums often find themselves in a state of overwhelm because they’re trying to do business:

• The exact same way they did before they had kids.
• Like women who aren’t mums.
• How they did things when their kids were small, but now things have changed.

As a mum, it is possible to grow your business and your family at the same time, but you absolutely have to do things differently. You need a business model that supports this season of your life and prioritises what is important to you in this specific mama era.

In this episode, I share with you some of the decisions I’ve made [the good and the bad] throughout the last 3.5 years of juggling motherhood and business. How I pivoted my business when I had my first baby, how I tweaked and refined my offers and sales process when I had my second. And how things are different again now I am working from Europe.

To support you in refining your own business for motherhood, here’s some of the questions I’m asking myself right now so I can make my business work for me:

• What is it specifically that feels hard, heavy or challenging right now?
• Is there anything I can press pause on right now?
• How can I better use the support of my team to take the pressure off?
• Where can I implement a new system or process to streamline things or save me time?
• Are there things I can ditch completely because they don’t align with this season of my life?

My new program Like A Mama is available now! If you want to learn a whole bunch of mama-friendly strategy, including how to work, create content, deliver offers, market and sell in motherhood, without pressure and overwhelm - this is for you.

You’ll get instant access to 30 audio trainings to help you refine your business and make things more supportive, easeful and impactful.

Get the course here

LINKS

• Join Laura’s FREE weekly newsletter for all the juicy BTS goodness, VIP access to new programs and all the special offers
• Download the FREE Life First Business Bible
• Work with Laura

Learn more about the Wedding CEO Program

One of the biggest challenges with starting your own business is the shift from being someone else’s employee to becoming your own CEO.

And quite often, entrepreneurs who once spent many years working for someone else can very easily slip back into employee mode in their own business, and this can have huge impacts on your business growth and overall satisfaction in what you’re doing.

If you find yourself often slipping into the busy little worker-bee in your business, this episode is for you!

In this episode, Laura shares:

• The risks of not shedding your employee mindset
• Why the 9-5 workday is old news
• How to ditch your corporate ‘accent’
• How to determine success when you’re job involves more than working at a desk
• Tips for embracing and embodying CEO mode

LINKS

• Join Laura’s FREE weekly newsletter for all the juicy BTS goodness, VIP access to new programs and all the special offers
• Download the FREE Life First Business Bible
• Work with Laura

Learn more about the Wedding CEO Program

I’m back with another installment of ‘what Laura learned about business from her random bucket list of adventures’ lol.

This week is officially 5 years since I hiked to Everest Base Camp. It was definitely an interesting [read as: f*cked up!] experience to say the least, but as I was sat reflecting on this trip, I realised there were so many lessons I learned which can be applied to running a business.

So in this episode, I’ll be sharing a bit about the journey, the good, the bad and the ugly - all in the context of business.

Tune in to hear more about what it takes to train for something like this, what mountain life is like and all the times I really wanted to tap out. Plus some epic lessons you can use to reflect on your own business journey during the often challenging times.

LINKS:

• Freedom Foundations is now open for enrolment. Head here to join us
• Join Laura’s free newsletter for all the BTS goodness
• Connect with Laura on Instagram: @lauracanham_

Learn more about the Wedding CEO Program

You might have heard the phrase ‘you can’t manage what you don’t measure’.

And this basically means, if you’re wanting to make any changes in your business, you need some data or information to guide you.

And most entrepreneurs want to save time in their business, save money, create more flexibility or boost their income, but they haven’t been gathering the data to inform them exactly how to do this.

Maybe you’ve avoided it because it seems confusing. Maybe you’re not sure where to start or find the right information. Or maybe you just feel like you’re just not good at this stuff. Don’t stress, this was me too!

In today’s episode I’ll be sharing 3 things to be tracking across your business in order to make more money and create more freedom. Truly, these things guide every decision I make when it comes to marketing and sales.

And as someone who is not a numbers gal, I want to show you how simple it can become once you have the right information and guidance.

LINKS:

• Freedom Foundations is now open for enrolment. Head here to join us
• Join Laura’s free newsletter for all the BTS goodness
• Connect with Laura on Instagram: @lauracanham_

Learn more about the Wedding CEO Program