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This week we're joined by Ryan Jones from SEOtesting.com to delve into the often-overlooked topic of SEO testing. We all know about A/B testing in the paid traffic world, but what can be done in the SEO world to test?

On the topic of testing: Check out this YouTube case study where Michael did a single variable test to see whether links from "write for us" sites still work or not, just because someone on twitter posted a snarky comment!

Connect with Ryan:

https://x.com/RyanJonesSEO
https://www.linkedin.com/in/ryan-g-jones/
https://www.seotesting.com

WANT US TO DO YOUR SEO?

We can take a look at your site, your competitors and your market and give you a free proposal on what you need to do to hit your goals. Head to our website and submit your details. We'll get our nerd caps on and do some digging into the right SEO strategy for you.

Stuff You Need To Know

The SEO Show is released once a week so subscribe now wherever you get your podcasts and if you’re feeling extra kind we’d love it if you leave us a review.

Learn more about us at https://theseoshow.co

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Follow Michael on Twitter @servicescaling

Follow our agency Local Digital on Instagram @localdigitalco

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Our review of the SEO Mastery Summit 2025 in Ho Chi Minh City, Vietnam delivers unfiltered opinions on what was good, what was bad and our key takeaways from the event. 

We have no relationship with the event organisers so these are truly transparent thoughts on what worked and what fell short. If you're thinking of heading to Vietnam for the SEO Mastery Summit give this episode a listen.

WANT US TO DO YOUR SEO?

We can take a look at your site, your competitors and your market and give you a free proposal on what you need to do to hit your goals. Head to our website and submit your details. We'll get our nerd caps on and do some digging into the right SEO strategy for you.

Stuff You Need To Know

The SEO Show is released once a week so subscribe now wherever you get your podcasts and if you’re feeling extra kind we’d love it if you leave us a review.

Learn more about us at https://theseoshow.co

Check out our content on Youtube

Check out our agency Local Digital

Follow Michael on Twitter @servicescaling

Follow our agency Local Digital on Instagram @localdigitalco

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We're back answering more listener's SEO questions this week. Enjoy!

WANT US TO DO YOUR SEO?

We can take a look at your site, your competitors and your market and give you a free proposal on what you need to do to hit your goals. Head to our website and submit your details. We'll get our nerd caps on and do some digging into the right SEO strategy for you.

Stuff You Need To Know

The SEO Show is released once a week so subscribe now wherever you get your podcasts and if you’re feeling extra kind we’d love it if you leave us a review.

Learn more about us at https://theseoshow.co

Check out our content on Youtube

Check out our agency Local Digital

Follow Michael on Twitter @servicescaling

Follow our agency Local Digital on Instagram @localdigitalco

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Ready to cut ties with your SEO agency and take things inhouse? It can be tempting to do when you see that monthly cost on your P&L. 

Is it worth it? 

In this episode, we take a look at the realities of bringing SEO in-house - from hidden costs and essential hires to the freedoms and frustrations you never saw coming.

WANT US TO DO YOUR SEO?

We can take a look at your site, your competitors and your market and give you a free proposal on what you need to do to hit your goals. Head to our website and submit your details. We'll get our nerd caps on and do some digging into the right SEO strategy for you.

Stuff You Need To Know

The SEO Show is released once a week so subscribe now wherever you get your podcasts and if you’re feeling extra kind we’d love it if you leave us a review.

Learn more about us at https://theseoshow.co

Check out our content on Youtube

Check out our agency Local Digital

Follow Michael on Twitter @servicescaling

Follow our agency Local Digital on Instagram @localdigitalco

Send us a text

AI-generated content is flooding the internet, we all know it. So we've been banging on about user engagement metrics being ever more important. We believe it's how Google will tell the good content from the bad content, and what it should rank in the search results. This episode reveals the areas you can work on to improve user engagement with your site and hopefully give the big Goog what it needs to see.

WANT US TO DO YOUR SEO?

We can take a look at your site, your competitors and your market and give you a free proposal on what you need to do to hit your goals. Head to our website and submit your details. We'll get our nerd caps on and do some digging into the right SEO strategy for you.

Stuff You Need To Know

The SEO Show is released once a week so subscribe now wherever you get your podcasts and if you’re feeling extra kind we’d love it if you leave us a review.

Learn more about us at https://theseoshow.co

Check out our content on Youtube

Check out our agency Local Digital

Follow Michael on Twitter @servicescaling

Follow our agency Local Digital on Instagram @localdigitalco

Send us a text

We're pulling out the crystal ball and giving our predictions for the big ticket items in SEO in 2025. We also look back to this time last year to see just how well we did with our 2024 predictions.

WANT US TO DO YOUR SEO?

We can take a look at your site, your competitors and your market and give you a free proposal on what you need to do to hit your goals. Head to our website and submit your details. We'll get our nerd caps on and do some digging into the right SEO strategy for you.

Stuff You Need To Know

The SEO Show is released once a week so subscribe now wherever you get your podcasts and if you’re feeling extra kind we’d love it if you leave us a review.

Learn more about us at https://theseoshow.co

Check out our content on Youtube

Check out our agency Local Digital

Follow Michael on Twitter @servicescaling

Follow our agency Local Digital on Instagram @localdigitalco

Send us a text

WANT US TO DO YOUR SEO?

We can take a look at your site, your competitors and your market and give you a free proposal on what you need to do to hit your goals. Head to our website and submit your details. We'll get our nerd caps on and do some digging into the right SEO strategy for you.

Stuff You Need To Know

The SEO Show is released once a week so subscribe now wherever you get your podcasts and if you’re feeling extra kind we’d love it if you leave us a review.

Learn more about us at https://theseoshow.co

Check out our content on Youtube

Check out our agency Local Digital

Follow Michael on Twitter @servicescaling

Follow our agency Local Digital on Instagram @localdigitalco

Send us a text

This week we went in with no notes or planning and just spitballed about SEO for a while. Might keep this segment going, might not - let us know your thoughts.

WANT US TO DO YOUR SEO?

We can take a look at your site, your competitors and your market and give you a free proposal on what you need to do to hit your goals. Head to our website and submit your details. We'll get our nerd caps on and do some digging into the right SEO strategy for you.

Stuff You Need To Know

The SEO Show is released once a week so subscribe now wherever you get your podcasts and if you’re feeling extra kind we’d love it if you leave us a review.

Learn more about us at https://theseoshow.co

Check out our content on Youtube

Check out our agency Local Digital

Follow Michael on Twitter @servicescaling

Follow our agency Local Digital on Instagram @localdigitalco

Send us a text

Is ranking #1 the be all end all, or is it a touch overrated? We get stuck in to precisely this topic.

WANT US TO DO YOUR SEO?

We can take a look at your site, your competitors and your market and give you a free proposal on what you need to do to hit your goals. Head to our website and submit your details. We'll get our nerd caps on and do some digging into the right SEO strategy for you.

Stuff You Need To Know

The SEO Show is released once a week so subscribe now wherever you get your podcasts and if you’re feeling extra kind we’d love it if you leave us a review.

Learn more about us at https://theseoshow.co

Check out our content on Youtube

Check out our agency Local Digital

Follow Michael on Twitter @servicescaling

Follow our agency Local Digital on Instagram @localdigitalco

Send us a text

This week we're PLUNGING into the world of plumbing SEO. We've pulled apart the keyword "SEO sydney" and giving our thoughts on local SEO, link building, content creation and more for the plumbing niche.

WANT US TO DO YOUR SEO?

We can take a look at your site, your competitors and your market and give you a free proposal on what you need to do to hit your goals. Head to our website and submit your details. We'll get our nerd caps on and do some digging into the right SEO strategy for you.

Stuff You Need To Know

The SEO Show is released once a week so subscribe now wherever you get your podcasts and if you’re feeling extra kind we’d love it if you leave us a review.

Learn more about us at https://theseoshow.co

Check out our content on Youtube

Check out our agency Local Digital

Follow Michael on Twitter @servicescaling

Follow our agency Local Digital on Instagram @localdigitalco