Hot Young Designers Club | Interior Design Business Podcast

140: Caroline Turner Confesses Why She Doesn’t Like Referrals


Listen Later

In this episode, we're sitting down with Caroline Turner of Caroline Turner Interiors and Confessions of an Interior Designer to talk about running a design business, building a waitlist, handling referrals (or not), and using social media for client growth. Caroline shares her unfiltered thoughts on why she’s not a fan of referrals, how she sets project minimums, and the major shifts she’s made in her business to improve workflow. Plus, we get into her viral TikToks, the future of AI in design, and her juicy behind-the-scenes confessions from working in the industry. If you’ve ever had to tell a contractor to “suck your dick” (or wanted to), this episode is for you!

In this episode, we discuss:
  • How Caroline built her business and team structure
  • The benefits of creating a waitlist for projects
  • Why she doesn’t love getting referrals—and how they can cause problems
  • Setting minimum project investment amounts and how that changed her business
  • Learning to fire clients (and how some refused to be fired!)
  • The role TikTok has played in her business growth
  • The impact of AI on the design industry and why designers need to be cautious
  • Her experience taking over a project after another designer was let go
  • The challenges of working with contractors and standing firm on budget conversations
  • How she launched Confessions of an Interior Designer and what it’s really like running a podcast

Supporting Resources

Caroline Turner Interiors

https://carolineturner.co/

Follow Caroline Turner Interiors on Instagram and TikTok

https://www.instagram.com/carolineturnerinteriors/?hl=en

Confessions of an Interior Designer Podcast https://podcasts.apple.com/us/podcast/confessions-of-an-interior-designer/id1777908471

Rebecca's Instagram

https://www.instagram.com/studioplumb/?hl=en

Shaun's Instagram

https://www.instagram.com/wrenstedinteriors/?hl=en

Join Our Patreon

https://www.patreon.com/hydc

Listen on Apple Podcasts https://podcasts.apple.com/us/podcast/hot-young-designers-club-interior-design-business-podcast/id1505427626

Shop HYDC

https://shop.hotyoungdesignersclub.com/

Visit Our Website

https://hotyoungdesignersclub.com/

Mentioned in this episode:

Get 50% off your first year + a 14-day free trial with Sortly.

https://sortly.com/hydc

...more
View all episodesView all episodes
Download on the App Store

Hot Young Designers Club | Interior Design Business PodcastBy Hot Young Designers Club

  • 4.8
  • 4.8
  • 4.8
  • 4.8
  • 4.8

4.8

105 ratings


More shows like Hot Young Designers Club | Interior Design Business Podcast

View all
A Well-Designed Business® | Interior Design  Business Podcast by LuAnn Nigara

A Well-Designed Business® | Interior Design Business Podcast

760 Listeners

How to Decorate by Ballard Designs

How to Decorate

822 Listeners

Decorating Tips and Tricks by Bespoke FM

Decorating Tips and Tricks

775 Listeners

Business of Design ® | Interior Designers, Decorators, Architects & Landscapers by Kimberley Seldon

Business of Design ® | Interior Designers, Decorators, Architects & Landscapers

206 Listeners

Business of Home Podcast by Business of Home, Dennis Scully

Business of Home Podcast

380 Listeners

Design Biz Survival Guide by Design Biz Survival Guide

Design Biz Survival Guide

62 Listeners

Designed by Wingnut Social | Interior Design Business by Darla Powell

Designed by Wingnut Social | Interior Design Business

240 Listeners

Dear Alice | Interior Design by Alice Lane

Dear Alice | Interior Design

1,460 Listeners

Resilient by Design with Rebecca Hay by Rebecca Hay

Resilient by Design with Rebecca Hay

40 Listeners

Trade Tales by Business of Home, Kaitlin Petersen

Trade Tales

73 Listeners

We Can Do Hard Things by Glennon Doyle and Audacy

We Can Do Hard Things

41,033 Listeners

The Interior Collective by IDCO Studio

The Interior Collective

278 Listeners

Designer's Oasis by Kate Bendewald

Designer's Oasis

56 Listeners

Interior Design Business by Terri Taylor

Interior Design Business

39 Listeners

Confessions of an Interior Designer by Caroline Turner

Confessions of an Interior Designer

25 Listeners