On this episode of the Jered Williams Show, Jered and his guest Eddie discuss the marketing strategies they used to grow their pressure washing business, Dudewash, from scratch in just 8 months. They cover the importance of branding, building a strong online presence, utilizing billboards, Facebook ads, and direct mail campaigns to create brand awareness and drive customer calls. Jered also shares the challenges they faced in pricing and selling their services, as they experimented with different sales models to find the right approach for their market. The discussion highlights the complexities of transitioning a service-based business from a traditional to a more on-demand model, and the need to continuously adapt and refine the marketing and sales strategies to meet customer preferences.