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What makes a truly exceptional customer success leader?

In this conversation with Cynthia Taylor, Senior Vice President, Customer Experience at Culture Amp, we explore how strategic branding, international perspective, and a shoulder-to-shoulder leadership style can transform customer success teams.

Cynthia’s journey spans continents and industries, from high school business competitions to leading global teams. Growing up professionally in Australia, she was shaped by tall poppy syndrome - a cultural belief that collective achievement matters more than individual spotlight. It’s a philosophy that mirrors customer success itself, where cross-functional collaboration drives outcomes.

In this episode, we discuss:

• How cultural values shape collaborative leadership.
• Creative ways to use branding, themes, and even Slack emojis to align and inspire teams.
• The evolution of customer success leadership, from being liked to driving outcomes, to building lasting connections.
• Using yearly themes and taglines to rally teams around clear objectives.
• The impact of creating memorable moments like “The Three Amigos” to strengthen cross-departmental relationships.
  
  

These small but mighty “breadcrumbs,” as Cynthia calls them, leave lasting markers of organizational effectiveness. For her, true success means creating teams where people feel they’ve done the best work of their careers - together.

Whether you’re new to customer success or leading at scale, this episode offers fresh CS strategies and leadership lessons that will inspire you. Tune in!

💚 This episode is brought to you by Hook: https://hook.co/

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👉 Follow  Cynthia Taylor: https://www.linkedin.com/in/cynthiataylor20/

👉 Learn more about Hook & grow your revenue on autopilot: https://hook.co/

👉 Learn more about Culture Amp, the world’s leading employee experience platform, revolutionizing how 25 million employees across more than 7,500 companies create a better world of work: https://www.cultureamp.com/

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About Women in Customer Success Podcast:

Women in Customer Success Podcast is the first women-only podcast for Customer Success professionals, where remarkable ladies of Customer Success connect, inspire and champion each other.

Follow:

Women in Customer Success

• Website - https://www.womenincs.co/podcast
• LinkedIn - linkedin.com/company/womenincs
• Instagram: https://www.instagram.com/womenincs.co/

Host Marija Skobe-Pilley

• LinkedIn - https://www.linkedin.com/in/mspilley/

Check out our Courses:

• The Revenue CSM - https://womenincs.co/the-revenue-csm