In this inspiring episode of The Greenbook Podcast, host Karen Lynch is joined by Katie O’Connor, incoming SVP of Key Accounts at Behaviorally, to celebrate the 2025 Greenbook Future List honorees. Together, they explore the importance of innovation, mentorship, and visibility in shaping the future of insights.

Katie reflects on her career journey, the qualities that fuel success in the research industry, and why Behaviorally chose to sponsor this year’s Future List. The conversation highlights emerging leaders, powerful quotes from honorees, and how industry-wide collaboration is shaping a more inclusive and dynamic future.

Key Takeaways:

• The Greenbook Future List honors early-career professionals driving innovation, strategy, and community impact.
• Behaviorally’s commitment to nurturing talent and future-facing solutions.
• Qualities like passion, resilience, creativity, and strategic thinking are consistent markers of rising stars.
• Mentorship plays a critical role in personal growth and industry transformation.
• Supporting initiatives like the Future List is an investment in the future of insights.

Resources & Links:

• Learn more about Behaviorally
• Discover the 2025 Greenbook Future List Honorees
• Explore Greenbook Events and get involved

You can reach out to Katie O’Connor on LinkedIn.

Many thanks to Katie O’Connor for being our guest. Thanks also to our production team and our editor at Big Bad Audio.