The Branding Business School Podcast

144: Pricing Strategy: High-ticket Offers vs. Low Ticket Offers & The Benefits of Each


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Have you ever considered the profound impact that choosing between high-ticket and low-ticket business models could have on your entrepreneurial journey? From the elevated profit margins and personalized client relationships of high-ticket models like one-on-one coaching to the broad scalability and accessibility of low-ticket offerings such as digital courses, Victoria dissects the advantages and challenges each model presents. Drawing from her own experiences with BrandWell, she illuminates how aligning your business approach with your personal lifestyle and market demands can play a pivotal role in your success.

Discover how low-ticket offers can serve as a gateway for clients to engage with higher-value services, despite the inherent challenges of maintaining personal connection and brand development. With real-world examples, including the inspiring journey of Sarah Blakely and Spanx, Victoria delves into the nuances of strategically pricing your offerings and committing to client success, regardless of the ticket size.

Lastly, she reflects on the importance of being true to oneself when deciding between high and low-ticket strategies. Aligning your business model with your personality and lifestyle can be key, especially as life stages shift and priorities evolve. Whether you favor the personal fulfillment of high-touch client interactions or crave the flexibility and reach of low-ticket scalability, this episode offers valuable insights to guide you through these strategic choices. Tune in to gain fresh perspectives on shaping a business model that resonates with your unique entrepreneurial spirit.

Links Mentioned in Today's Episode:

Listen to Previous Episodes with Gwen Tinsley:

109: The Psychology of Selling ft. My Personal Sales Coach, Gwen Tinsley

132: 10 Myths You’ve Been Told About Selling That Are Hurting Your Business and Your Confidence ft. My Sales Coach

Enroll in The Branding Business School TODAY! 

For show notes, head to www.thebrandingbusinessschool.com/thepodcast/


Show notes for episodes 1-91 can be found at www.brandwelldesigns.com/thepodcast/

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The Branding Business School PodcastBy Victoria Marcouillier

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