On this episode of the Jered Williams show, Janet, the owner of Potomac Plumbing in Virginia, shares her journey of building a successful plumbing business. Janet explains how she and her husband, Brandon, started with three technicians and a CSR, but struggled with profitability and lack of structure. After making the difficult decision to scale back, they focused on building a strong brand, implementing effective marketing strategies, and leveraging Janet's community involvement to connect with their target audience - women in their local area. Through personal branding, social media, and hosting community events, Janet has helped Potomac Plumbing grow to a one million dollar business with just two technicians, showcasing the power of a strategic, relationship-driven approach to building a thriving plumbing company.