Gaetano DiNardi (Director of Growth Marketing @ Nextiva) made a surprise appearance on Demand Gen Live with Chris Walker last night. They covered...

• What The Dark Funnel Is and How Marketers Can Use it to Market Better
• Issues with Intent Data
• Marketing Momentum
• The Importance of Consistency
• Creating a top 25 marketing podcast
• Leaning into what you can't measure
• Compounding gains
• Distribution strategies for hard to reach audiences
• Targeted direct mail
• When to outsource expertise
• Getting the most SEO bang for your buck
• How do you know when an experiment is working or not
• The broken SDR model