Today I'm joined by Jon Gregory, Founder and CEO of Vitruvian, a connected strength company.

The Vitruvian Trainer+ uses artificial intelligence to read users' range of motion and constantly respond to the way they move. When paired with the Vitruvian app the experience offers access to world-class fitness coaches, 200+ exercises, goal-oriented programs, and full workout data, all in a compact machine that slides under a bed or couch when not in use.

In this episode Jon explains how his background in physics, and experience as a high-frequency trader let him start the company. We discuss Jon's vision to build a fitness technology platform that transforms resistance training, and we talk about the economic and operational challenges facing the industry.

In this episode, you'll learn:

• How Vitruvian went from Jon's backyard shed to receiving millions of dollars in funding
• Jon's mindset and strategies for appealing to the broadest possible range of users
• How Vitruvian leverages memberships to expand their market size and keep hardware costs low

Links & Resources

• Subscribe to the Fitt Insider newsletter
• Visit the Fitt Insider jobs board
• View current Fitt Insider investment and get in touch

Jon's Links

• Vitruvian's website
• Follow Vitruvian on Facebook
• Vitruvian is on Instagram
• Check out Vitruvian on YouTube
• Vitruvian's iPhone App
• Vitruvian's Android App
• Jon's LinkedIn page