Hot Young Designers Club | Interior Design Business Podcast

146: Natalie Papier Is Creating Artful Homes


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This week, Shaun and Rebecca are joined by Natalie Papier of Home Ec Op to talk all things color, creativity, and carving your own design path. Natalie shares how her background in fine art has shaped her interiors, how she grew her business organically through Instagram, and the whirlwind of launching multiple product lines, filming a design TV show, and publishing her first book. She opens up about the real-life chaos behind the scenes and the power of staying true to your aesthetic.

In this episode they discuss:

  • Natalie's journey from fine artist to interior designer
  • Filming Artfully Designed and navigating behind-the-scenes challenges
  • How her book Start with the Art came to life and what she learned
  • Collaborating with brands like Mitzi and Mitchell Black on product lines
  • Balancing client work with content creation and licensing deals
  • The importance of boundaries and fit in client relationships
  • How she handles unsolicited opinions and the downsides of virality
  • Why midlife is actually the best time for creative evolution

In this episode they discuss:

  • Rasheeda’s transition from corporate marketing to full-time interior design
  • Building a business while juggling a 9-to-5 job and family responsibilities
  • Collaborating with her husband to create a design-construction duo
  • The significance of community and mentorship in her career growth
  • Revising her pricing structure to enhance profitability and cash flow
  • Leveraging local television as an effective marketing tool
  • Balancing flat-fee and hourly billing to meet creative and business needs
  • Preparing for her most significant TV project to date and expanding Gray Space's recognition

Mentioned:

  • Home Ec Op Website
  • Home Ec Op Instagram
  • Natalie’s Wallpaper Collection with Mitchell Black
  • Artfully Designed on Discovery +
  • Home Ec Collection with Mitzi Lighting
  • Natalie’s Book: Start with the Art

Our links:

  • Subscribe and leave a review - Apple Podcasts
  • Like, Comment, & Follow - Hot Young Designers Club Instagram
  • Rebecca’s Instagram
  • Shaun’s Instagram
  • For more information - Check out the website
  • Become a “Loyal Hottie” - Support us on Patreon
  • Design Resources - Check out our shop

Mentioned in this episode:

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Hot Young Designers Club | Interior Design Business PodcastBy Hot Young Designers Club

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