Today in the guest chair, we have Mrs. Taffi Ayodele the co-founder of Thando’s, a Lagos and NY based fashion company. Thando’s shoes are foldable ballerina flats, giving women a compact and comfortable shoe option that they can easily take with them on the go.

Thando's is the brainchild of Taffi and her husband J.G. They met while pursuing their MBAs at the NYU Stern School of Business. Their love for each other, love for Africa and love for art, inspired the couple to create an innovative footwear line that facilitates a modern woman’s busy lifestyle while supporting African artists.

Thando’s provides a platform for creative talent on the African continent by crowd-sourcing designs from African men and women who would otherwise have limited opportunities to design for a global audience. How amazing is that? That said, it was a lot of work to bring the brand to life.

As Taffi shares in this episode, it wasn’t easy picking up and moving to a continent that she’d never lived on, plus learn to navigate the business in a completely different culture and navigate the highs and lows of that. But Taffi and JG were determined and they have created a remarkable product and are making their footprint across the globe (pun intended).

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Links mentioned on this episode

• Thandos
• Trademark Engine
• Get Backed by Evan Baehr

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