On this episode of the Jered Williams Show, Jered welcomes special guest Ellen Rohr, who shares her journey in the plumbing industry. Ellen discusses her experiences of starting a plumbing business with her husband, the challenges they faced, and how she learned to price their services properly. She talks about her involvement in the plumbing community, including her relationships with industry leaders, and how she helped her husband's business transition to a flat-rate pricing model. Ellen also discusses her time working at Benjamin Franklin Plumbing and her subsequent decision to become a franchise owner, providing insights into the pros and cons of franchising versus owning all the locations. Towards the end, Ellen shares her thoughts on the importance of building a strong financial foundation for a business and the opportunities available in acquiring existing plumbing companies.