Most website companies make the mistake of overcomplicating their website. This is a problem because it can confuse the customer. Too many people make this mistake in order to get higher on Google's list. The thing that we have to remember is, Google is not the client. Make your website personal so you can make your client feel special!

In this episode, we talk about…

• Google is not the client
• Make the product feel more special for the customer
• Solve the prospect's underlying emotional need

Links to resources:

Google

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