Derek Halpern of Socialtriggers.com is trying to bridge the gap between what science knows, and what business does.  Every relationship is a "transaction" of some sort, and the study of the psychology of why people "say yes" is fascinating and very relevant to being a Solopreneur. People will say that there's an "art" to connecting with people.  Well, there's a science as well.  In this hour, Derek and I talk about some of the science behind the psychological triggers that cause people to buy.

We touched on a ton of topics, including body language, connecting with people, how to skip to the front of the line, and how to be treated like the VIP that you are, especially in the airport.

Find out what the F.O.R.M. Method is.  Find out whether you're Audible, Visual, or Kinesthetic.

Links:

The Drafting Technique  - How to reach out to a journalist:  http://socialtriggers.com/the-drafting-technique/ 

How to email influential people and get responses: http://socialtriggers.com/email-influential-people/ 

Books:

How to Make People Like you in 90 Seconds or Less (Free Audiobook from audible at solohourbook.com)

Pick up and read it book: How to Make People Like You in 90 Seconds or Less