If you've ever heard someone say to "sell the transformation" - this is what they mean.

We're wrapping up our four part series by diving into how to clearly articulate how your product or service can create a shift in your customer's life, and how to do it in a way that captivates their attention and makes converting them to a customer seamless.

Listen in to hear:

• How to tap into feelings instead of features when selling
• A real life example of a famous piece of oratory history and how it follows this exact formula
• What a true sales story sounds like

Find Part One in Episode 12, Part Two in Episode 13, and part Three in Episode 14.

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Grab our free guide Say This to Sell More: 5 Phrases to Create Influence + Impact

Connect with Krista and Brian:

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Read more about the ACORN Method here: www.kristademcher.com