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#15: The art of storytelling for app marketing during COVID-19 pandemic with Faye Liddle-Moore, Commercial Director, Northern Europe at Outbrain
Storytelling has been around since the beginning of time, and it continues today. In fact, it’s really crucial for how our society and economy work nowadays. Think of TED Talks and Apple Inc. keynotes and you’ll get an idea for what is a high standard for storytelling today.
But how does it apply in app marketing, especially during the COVID-19 pandemic? Empathy and resonance are the key because the world has changed.
Today’s guest is Faye Liddle-Moore, Commercial Director-Northern Europe of Outbrain, which helps people discover content, products, and services that interest them.
Today’s Topics Include:
☝️ Outbrain: Selling a moment of discovery, rather than an audience
✍️ Storytelling: Exchange between creator and audience to convey message that resonates
View all episodes
By Business of Apps
4.7
2424 ratings
Storytelling has been around since the beginning of time, and it continues today. In fact, it’s really crucial for how our society and economy work nowadays. Think of TED Talks and Apple Inc. keynotes and you’ll get an idea for what is a high standard for storytelling today.
But how does it apply in app marketing, especially during the COVID-19 pandemic? Empathy and resonance are the key because the world has changed.
Today’s guest is Faye Liddle-Moore, Commercial Director-Northern Europe of Outbrain, which helps people discover content, products, and services that interest them.
Today’s Topics Include:
☝️ Outbrain: Selling a moment of discovery, rather than an audience
✍️ Storytelling: Exchange between creator and audience to convey message that resonates
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