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Nick Allen, co-founder and CEO of Sunnyside, joins me to explore why traditional Dry January might be setting us up to fail—and what we can do about it.

We discuss Sunnyside's "dry-ish January" approach that prioritises sustainable habit change over perfectionism, examining why February often sees people drinking more than ever after a month of white-knuckling through abstinence.

Nick shares insights on breaking decades-long drinking patterns, the limitations of willpower, and why having a system matters more than having goals.

We also touch on emerging medical options like Naltrexone for those struggling with biochemical cravings, and how bringing awareness to your drinking triggers during January can create lasting change throughout the year.

0:00 New Year, New Listeners
4:05 Nick and the Sunnyside story
6:46 Dry January Pros
10:19 Dry January Cons
12:00 The Willpower, Habits & Perfection Challenge
19:00 You Don't Have to Start on the 1st
21:24 Taking it forward
27:47 Breaking Decades Of Habit
29:53 Medication As Another Tool
35:22 The BBQ-Q

WE CHAT ABOUT Sunnyside https://get.sunnyside.co/new3/

WE ALSO TALK ABOUT: Best Days Brewing https://bestdaybrewing.com/

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