Summary: Too often we can become the doormat for our clients as they try and change how we operate our businesses. Today, we discuss a few recent instances of this in our business and what it means to stand up for your business. We share why it's hard to do that and what it takes to start overcoming them. Natasha answers, "How do I overcome imposter syndrome?"

Topics on this episode:

• Why we're talking about this
• What it means to know the why behind your reasons
• Valuing ourselves
• Ask a Pet Biz Coach

Main take away? Make sure you know the why and reasons for your policies and procedures so you can stand up for them.

Full show notes and transcript

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• Texas Pet Sitters Association

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