Jay Siegel is the founder of Ground Up Impact and the creator of Sustainability Defined, the award-winning podcast that defines sustainability "one topic (and one bad joke) at a time."

On this episode, Jay sheds light on why sustainability can't be defined by a standard dictionary; the root causes driving environmental degradation no matter what industry we're speaking of; what it takes to reach the general public with our messages beyond the niche of people who already care; and more.

 

Episode notes: www.greendreamer.com/151

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