On today's episode of the Jered Williams show, the hosts discuss the launch of their new plumbing company, Wahoo Plumbing, in Pensacola, Florida. They share insights into their partnership structure, drawing on the Rocket Fuel framework to leverage their complementary skills and strengths. The conversation covers the comprehensive operational foundation they are establishing, including business formation, licensing, insurance, and the adoption of a robust CRM system. Additionally, the hosts delve into their aggressive marketing strategies, such as discounted offers and member-only promotions, aimed at driving customer acquisition in the local market. The founders also plan to be actively involved in field operations to better understand the market and refine the business model accordingly, drawing on their previous industry experience.