Chris Hare has helped big-name executives tell better stories. But today, the tables have turned—he’s the one sharing his story, and I get to ask the tough questions.

In this three-part series, we break it down step by step:

• Part 1: Corporate storytelling—how businesses craft messages that actually work (and when they don’t).

• Part 2: The power of personal storytelling—Chris opens up about his own experiences and the most memorable stories he’s heard.

• Part 3: Storytelling in action—Chris shares tools to help us develop our own narratives, and I put myself through the process (with a slight risk of emotional breakdown).

If you’ve ever wondered how storytelling can shape careers, businesses, and even personal growth, you won’t want to miss this.

Stories Fuel the Narrative

“In my mind, stories are time-bound: this happened, it started here, it ended there. But the narrative is ongoing—it’s an architecture shaping the direction of an individual or company.”

Storytelling’s Overplayed? Think Again

“For years, I wouldn’t even call myself a storyteller because it was so overplayed. Everyone is using frameworks like the hero’s journey as if they’re paint-by-numbers. But storytelling is far more complex.”

The Narrative Flywheel: Stories That Drive Strategy

“The stories are the fuel that flows into the flywheel. We synthesize them, find patterns, and decide where to play and how to win. Then, with experimentation and learning, we create more stories—and the flywheel keeps spinning."

Human-Centered Design in Action: Logitech’s Transformation

“Bracken Darrell took Logitech’s failing narrative and reframed it with a vision: human-centered design across every part of the company. This vision wasn’t pushed from the top but inspired teams, driving Logitech’s turnaround—from 30-day financial reporting to just two.”

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