In this episode, Craig and I Discuss:

- The 2019 GWA Industry Benchmark Survey

- Overview of respondents and how that might impact the data (size, years in business)

- The value of benchmarking data for operators trying to get a sense of how to model out a coworking pro forma

- How might our view of this data be impacted by COVID-19?

- How might product mixes shift going forward vs. what we see in the survey results?

- Membership tenure by product type (coworking, dedicated desk, office)

- What the data says about marketing tactics and the relative effectiveness

For the full show notes Click Here