In this episode of the Startup CPG podcast, join Daniel Scharff and a distinguished panel of investors, Salle Jian, Alex Malamatinas, Brandon Yahn, and Connor McKenna  from the beverage industry as they explore the latest trends and opportunities in the non-alcoholic and low-alcohol beverage market. They share insights from their experiences with brands like Seedlip, Kin Euphorics, and Liquid Death, highlighting the shift in consumer preferences toward healthier and alternative drinks.

They also cover key topics such as consumer preferences, market opportunities, brand storytelling, and strategies for engaging with investors. The panelists emphasize the importance of authenticity, market understanding, traction metrics, and effective communication in building successful brands in the competitive spirits and beverages market.

Additionally, they delve into startup pitches within the CPG industry. Founders present innovative product ideas, from non-alcoholic beverages to unique food products, aiming to attract investment. Key themes include product differentiation, market potential, sustainability, and personal founder stories, all delivered in concise 30-second pitches.

Tune in for valuable insights and actionable advice for anyone interested in the evolving beverage industry!

Listen in as they shares about:

• Non-Alcoholic and Low-Alcohol Drinks
• Founder's Story and Passion
• Health and Wellness Beverages 
• Unique Flavor Profiles and International Influences
• Consumer Behavior Shifts
• Retail and Market Strategies
• Corporate Venture and Strategic Investments
• Consumer Trends and Marketing
• Purpose-Driven Brands and Multicultural Consumers
• VC and Investment Strategies
• Trade Shows and Conferences
• Market Opportunity and Traction
• Feedback from Investors and Diverse Product Offerings

Episode Links:
Diageo Website

SAP.iO Website

Salle Jian LinkedIn

Alex Malamatinas LinkedIn
Melitas Ventures Website

Brandon Yahn LinkedIn

Convivialité Ventures Website

Connor McKenna LinkedIn

Pronghorn Website

Don't forget to leave a five-star review on Apple Podcasts or Spotify if you enjoyed this episode. For potential sponsorship opportunities or to join the Startup CPG community, visit http://www.startupcpg.com.

Show Links:

Transcripts of each episode are available on the Transistor platform that hosts our podcast here (click on the episode and toggle to “Transcript” at the top)

• Join the Startup CPG Slack community (20K+ members and growing!)
• Follow @startupcpg
• Visit host Daniel's Linkedin 
• Questions or comments about the episode? Email Daniel at [email protected]

Episode music by Super Fantastics