Anti-drug ad campaigns have been around for decades. From the Reagan era Just Say No campaign to the D.A.R.E. program we all remember from middle school. This week saw a new head scratcher of an ad from South Dakota titled 'Meth. We're On It.'

We talk about the meaning of the message with publishing editor Sara Jerde and emerging tech reporter Patrick Kulp. Plus, weighing in on this week's Adweek 50.

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