Remember when Blockbuster refused to go online and claimed that Netflix wouldn’t last? Well, when was the last time you saw a Blockbuster? If you have an offline business, this could be you if you don’t play your cards right. Logan and Alex are talking about what just happened with Brooks Brothers and how to make sure it doesn’t happen to your contracting business. You can’t just be a placeholder, so, get with the times and kill it online!

 

In this episode, we talk about…

• The “too big to fail” theory and why it’s a bunch of bs
• Failure is inevitable if you don’t go all-in on the internet
• Stop trying to change how people habitually buy
• Just waiting for the new guy to figure out how to move online to offline
• Give the customer the experience that they are looking for
• Making the move from offline to online
• Find 5 things that you can audit about yourself

 

Links to resources:

Amazon

Qdoba

Blockbuster

Brooks Brothers

Full Sail Marketing Facebook

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Sign up for The Blueprint and learn the fundamentals of successful marketing, go to contractorgrowthnetwork.com