Welcome back to the Iron Sights After Dark Podcast!

Fresh off SHOT Show 2025, I had the chance to talk to Chris Long, the Content Manager at Walther Arms. 

During the show, Walther was unveiling their new PDP F-Series Pistol, and I got my hands on it to see what it’s all about. I also sat down with Chris for an inside look at his role, Walther’s approach to customer feedback, and what sets them apart in an industry where not every brand gets it right.

This episode takes a different angle as we dive into the marketing side of the firearms world.

With the recent industry buzz surrounding a certain pistol, Chris and I discuss how Walther handles customer feedback and their commitment to improving their products based on real user input.

We also get into Chris’s background as a competitive shooter, content creator, and firearms enthusiast, along with the opportunities that have come his way

Enjoy the show!

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Timestamps:

04:35 Chris Long’s Background

08:18 Cultural Competence in Marketing

13:29 Walther PDP F-Series & Product Evolution

18:44 Consumer Feedback & Development

25:44 Balancing Civilian & Military Markets

31:10 Innovation & Market Strategy

36:57 Marketing & Storytelling at Walther

44:21 Advice for Content Creators

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