Conveo co-founder & CPO Hendrik Van Hove joins Lenny Murphy to unpack how AI is reshaping market research—from the rapid normalization of AI moderation to new agency business models and always-on consumer access. Hendrik traces Conveo’s origin (McKinsey to Y Combinator), the importance of bringing veteran researchers into the loop, and why enterprise teams are shifting from “fewer, bigger” studies to many rapid, compounding projects that speed impact (e.g., Unilever sprint examples).

The conversation ranges into what’s next: privacy-centric data ownership, wearables that enable seamless voice/video qual at the shelf, and building living consumer models (digital twins) that connect research directly to decisions. If you’re navigating AI adoption, panel strategy, or the future of insights workflows, this one’s a blueprint.

Key Discussion Points:

• From idea to YC: Why research was a “perfect AI use case” and how Conveo blended tech + MRX expertise.
• AI moderation is table stakes: Market skepticism flipped to acceptance in under a year—and what “better” really means.
• Agency & enterprise transformation: More projects, faster iteration, and business-model shifts beyond cost/speed.
• Data ownership & privacy: Toward participant-controlled data and monetization as passive/voice inputs expand.
• What’s next: Wearables, always-on access, and “digital twin” consumer models that compound learning over time.

Resources & Links:

• Conveo
• Y Combinator
• ESOMAR
• MRII
• GRIT Insights Practice Report
• Meta Ray-Ban smart glasses

You can reach out to Hendrik Van Hove on LinkedIn.

Many thanks to Hendrik Van Hove for being our guest. Thanks also to our production team and our editor at Big Bad Audio.