Today I'm joined by Jason Moore, CEO of Spren.

Spren uses the light and camera from a smartphone to detect subtle changes in blood volume between cardiac cycles by measuring the light absorption in the user's finger through a simple finger scan. With Spren, fitness, wellbeing or human performance brands can harness the power of large-scale deep learning and years of signal processing research—instantly.

In this episode we discuss the company's heart rate variability tech, how they turned a bootstrapped direct-to-consumer app into a B2B platform, and we talk about using data and wearables to help people form healthier habits.

In this episode, you'll learn:

• Jason's strategy for giving customers the best end-user experience
• How being turned down by some investors helped Spren develop a better product
• How Spren is scaling their business and partnering with other health & fitness companies

Links & Resources

• Subscribe to the Fitt Insider newsletter
• Visit the Fitt Insider jobs board
• View current Fitt Insider investment and get in touch

Jason's Links

• Spren's website
• Elite HRV: the free Heart Rate Variability app
• Check out Fitbod
• Marius Pharmaceuticals' website