98% of the time when I'm asked to speak on stage about SEO, I'm not allowed to sell from stage. Yet my whole reason for being there is to generate leads that will eventually turn into SEO consulting gigs, so you can imagine the dilemma. I need some tools, techniques, and tips that will help me to be more effective at generating the leads without seeming to be salesy from the stage because otherwise I won't get invited back. Enter Speaking Empire, I took some training from them, specifically Dave VanHoose and Dustin Mathews. Dave Vanhoose is an author, world-renowned speak to sell trainer, financial freedom developer, and combines the world of entertainment and speaking with a patented system called presentainer. He talks about education-based marketing and the importance of storytelling, and shares some cool tips and techniques on how to give your product away in a powerful way.