In this week’s episode of the UFD podcast, we’re sharing the second half of our most recent webinar - Make 2025 your most LUCRATIVE year yet 🚀

We’re diving into something I'm super passionate about - how to actually make your business profitable instead of just chasing sales.

Most entrepreneurs are obsessed with pulling one lever in their business: sales growth. Meanwhile, there are all these other dials and switches that could DRAMATICALLY improve your bottom line!

Most entrepreneurs (myself included, back in the day) make the mistake of thinking “more sales = more profit” when that's often not true. Sometimes you're just growing yourself into bigger problems. 

This is why it's so important to find your business “sweet spot” - this is where you've got the perfect balance of:

✅ Healthy profit margins ✅ Excellent customer service ✅ Good lifestyle for you as the owner

If you take nothing else from this episode, remember this: establish clear rules for your business and stick to them!

These rules should cover: ➡️ Minimum acceptable margins ➡️ Maximum overhead percentages ➡️ Pricing strategies that protect profitability ➡️ When to say no to growth opportunities that look good but aren't

I know this isn't as sexy as tripling your sales, but trust me - mastering the profit levers in your business will create sustainability that aggressive growth alone never will.

So tune in to this week’s episode to learn how you can grow your bottom line, not by adding more, but by optimising what you already have! 🤯🤩