Why That Worked  – Presented by StoryBrand.ai

#16: Airbnb—The Brilliant Strategy Behind Their New Messaging Campaign


Listen Later

If your marketing isn’t working, it’s probably because you’re not talking about the right problem. Most businesses struggle to identify the most compelling issue their customer is trying to solve. They either talk about too many things or pick a problem that’s too vague. When that happens, customers stop listening. But when you finally address the problem that makes your customers say “yep, that’s me!”, sales start to climb. That's what Airbnb just nailed with their new messaging campaign. So, how do you figure out the exact problem your business solves in a way that drives real results?

 

In this episode, Don and Kyle break down Airbnb’s latest messaging campaign and why it hits the mark so effectively. They unpack the brilliance behind how Airbnb redefined the problem it solves and how you can apply the same strategy to your own business. You’ll learn a simple way to clarify the problem your customer actually cares about and how to build an effective messaging campaign around it. Listen in for strategic tips on how to get sharper messaging and more customer engagement.  

--

 

Unlock the power of a framework that works—the StoryBrand Framework at StoryBrand.ai. It's like having the world’s best copywriter create high-converting marketing whenever you need it. Start your free 7-day trial at StoryBrand.ai.

 

Learn how to make your marketing and messaging work using a proven framework in the updated book, Building a StoryBrand 2.0. Order it now on Amazonor wherever you buy books!

...more
View all episodesView all episodes
Download on the App Store

Why That Worked  – Presented by StoryBrand.aiBy StoryBrand.ai

  • 4.7
  • 4.7
  • 4.7
  • 4.7
  • 4.7

4.7

1,907 ratings


More shows like Why That Worked – Presented by StoryBrand.ai

View all
The Smart Passive Income Online Business and Blogging Podcast by Pat Flynn

The Smart Passive Income Online Business and Blogging Podcast

3,452 Listeners

Social Media Marketing Podcast by Michael Stelzner, Social Media Examiner

Social Media Marketing Podcast

1,448 Listeners

Entrepreneurs on Fire by John Lee Dumas of EOFire

Entrepreneurs on Fire

3,823 Listeners

The Amy Porterfield Show by Amy Porterfield

The Amy Porterfield Show

4,578 Listeners

Perpetual Traffic by Tier 11

Perpetual Traffic

748 Listeners

Craig Groeschel Leadership Podcast by Life.Church

Craig Groeschel Leadership Podcast

10,655 Listeners

Marketing School - Digital Marketing and Online Marketing Tips by Eric Siu and Neil Patel

Marketing School - Digital Marketing and Online Marketing Tips

1,250 Listeners

The Martell Method w/ Dan Martell by Dan Martell

The Martell Method w/ Dan Martell

326 Listeners

The Goal Digger Podcast by Jenna Kutcher

The Goal Digger Podcast

12,053 Listeners

The Game with Alex Hormozi by Alex Hormozi

The Game with Alex Hormozi

4,304 Listeners

The Double Win by Michael Hyatt & Megan Hyatt-Miller

The Double Win

1,437 Listeners

The Russell Brunson Show by Russell Brunson | YAP Media

The Russell Brunson Show

894 Listeners

The Jasmine Star Show by Jasmine Star

The Jasmine Star Show

2,579 Listeners

Marketing Made Simple by Powered by StoryBrand

Marketing Made Simple

284 Listeners

Marketing Against The Grain by Hubspot Media

Marketing Against The Grain

352 Listeners