Stacking Growth | The B2B Marketing Podcast

16 - All About Paid Social

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Blake Strozyk (Performance Marketing Manager @ Refine Labs) and Matthew Sciannella (Thinker & Strategy Director @ Gorilla 76) hosted an episode solely on paid social. They dove into the following topics:

  • How to build your paid social foundation, 
  • Setting strategy, 
  • Getting executive alignment, 
  • Which platforms to use and for which purposes, 
  • Targeting and building audiences, 
  • Going through tactical campaigns, 
  • What content to run, 
  • How to measure performance, and
  • How to assign attribution to all of it
    • ...more
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    Stacking Growth | The B2B Marketing PodcastBy Refine Labs
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