Right now, an NFL team is changing everything from its logo all the way to the name of their team. The Washington Redskins are going through a complete reboot, and that's a lot harder than you might think. Logan and Alex are back to talk about changing your brand after having spent years establishing your business, just like Logan's beloved Washington Redskins. Your brand represents what you stand for, so, changing your brand is a really big deal!

In this episode, we talk about…

• What a company brand really encompasses
• You can't rebrand without changing yourself and the business
• A good logo should represent what you want your brand to say
• Why people should not be so attached to their business name
• Ask your clients what they think about your logo, not other contractors
• How to know if you need to rebrand your business

Links to resources:

Apple

Pixar

Bar Rescue

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